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Home Lifestyle

This Brand Is Selling Swimwear That ‘Cannot Be Worn In Water’

Shubham Sachdeva by Shubham Sachdeva
August 5, 2018
in Lifestyle, Marketing
A A

Every product has some value for the customer, the purpose of fulfilling the different demands can be unique but sometimes brands make products which confuse customers before buying them. Imagine someone is selling you curtains that let people see from them or a chair to which sitting cant be done.

Also Read: Twitter Trolls A Brand For Selling ‘Extreme Cut Out Jeans’ At Rs 11000

Asus is getting viral for a similar reason and people are trolling it using hilarious comments. Here is the so-called offending garment we are talking about. It is being sold by ASOS and was produced by PrettyLittleThing:

This £35 swimsuit has a studded neckline and Bardot sleeves, with a cutout detail over the stomach. While some got confused by seeing holes in this swimwear, others are mocking ASOS after reading the details of this product in which there is clearly written that these cannot be washed and is dry-clean adding insult to injury.

This started a new topic for Twitterati to talk about and users shares their views on this dress.

Can someone explain to ASOS how swimsuits work pls pic.twitter.com/FprMU7nzYo

— Amna (@AGlasgowGirl) March 1, 2018

I guess they made it only for those sweet insta pictures.

It's white. I bet they are afraid that it turn transparent when wet.

I guess they made it only for those sweet insta pictures.

— Valérian (@konishiwoi) March 2, 2018

Have I been using swimsuits for the wrong purpose all these years?

Have I been using swimsuits for the wrong purpose all these years?!

— Lynsey Cormack (@LynseyEC77) March 1, 2018

A spokesperson for PrettyLittleThing said: “The item in question is actually a ‘fashion’ piece and more of an item to wear around the pool or at pool parties. Due to the delicateness of the embellishment on it, we would not be recommended customers actually swim in it. We’ll be working to get the product description amended on ASOS.”

Also Read: Twitterati Reacts As Jennifer Lopez Wears An Unique Versace Denim Boots

But this has created a new demand for more such swimwear for wearing when you don’t actually wanna swim in.

It looks like this ‘non swimable swimwear’ is becoming a thing ???? pic.twitter.com/4tI0cKqz6k

— Heather (@MissHeatherF21) March 2, 2018

However, it is not the first time when ASOS has raised some eyebrows with its designs.

What are your thoughts on this outfit? Do let us know in comments.

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