Brand rivalries serve as an entertaining medium for marketers and consumers. With social media algorithms working on the comparison model, brands have realized the importance of communicating the benefits of their products by comparing them with the weaknesses of their competitors. This strategy is being used quite a lot in the modern arena.
Google and Apple dominate the technology market for their pros, and both brands are trying to impress users with their new products and features.
While doing so, these companies have been very active with their advertising, showcasing how one is superior to the other. Another example is Google Android’s latest ad that smartly takes a dig at Apple for converting iMessages texted to Android devices into old-fashioned SMS and MMS.
The ad, titled “iPager,” smartly indicates the issues that Apple’s outdated messaging service has.
“iPager isn’t real, but the problems that Apple causes by using SMS are,” the description of a recently launched YouTube video launched by Google’s Android reads. You can watch the complete ad below:
For those who didn’t get it, Google is convincing Apple to adopt the Rich Communication Services (RCS), a messaging protocol with features like end-to-end encryption, sharing high-resolution media files, and much more. Apple’s iMessage offers similar features, but only for messages exchanged with other users. This results in an awful experience for Android users when someone sends a message from iMessage.
It is not the first time a famous tech brand has trolled its rival.
Samsung and OnePlus did something similar on social media after Apple announced the launch of the C port in its new devices at the 2023 event. Have a look:
Hilarious right? These responses prove that brands are open to talking about their competitors in their ads and on social media.
What’s your take on this? Share your views in the comments section.