Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

BMW Unveiled An Interesting And Futuristic New Concept: A Color-Changing Car

Priyanka Kesarwani by Priyanka Kesarwani
January 11, 2023
in Marketing, What’s Buzzing
A A

At the major IT trade show this year, BMW showcased a novel new concept: a color-changing car.

In just a year, BMW’s E Ink-powered color-changing idea moved from being monochromatic to having a full rainbow of different colors and tints. The manufacturer claims that the production of the impressive technology may be closer than you believe.

Meet the update for 2023: real colours.

View this post on Instagram

A post shared by The Verge (@verge)

A concept for a vehicle that speaks like a person, adjusts color to the driver’s mood and has dashboard displays.

BMW just introduced its first color-changing car, and to appreciate it, you must see it.

The company claimed that drivers may instantaneously change the color of their vehicle with the push of a button.

The concept automobile uses e-ink technology, which is the same technology that powers Amazon’s extremely popular e-reader, the Kindle, to change colors instantly, rather than traditional metal panels.

The concept was shown live during CES this week in Las Vegas using a modified BMW iX, the company’s new flagship electric SU.

BMW intends to create a new range of electric vehicles known as the Neue Klasse, or a new class.

The BMW concept car was mostly a display vehicle with features that could be difficult to implement into mass production at cost-effective costs. Zipse nonetheless promised that BMW “will introduce this technology into our Neue Klasse… in serious production” to a crowded auditorium at the Palms Casino.

According to Zipse, “Digital leadership is not about who has the biggest screen.” Most of BMW’s luxury category rivals disagree with that stance, starting with electric car pioneer Tesla Inc (TSLA.O), which has made a large, high-definition screen the centerpiece of their dashboards.

Attendees captured stunning videos of the car changing color in real time:

BMW HAS A COLOR CHANGING CAR IN LAS VEGAS RIGHT NOW! #CES2022 pic.twitter.com/vgKMDiRedE

— The Kilowatts 🚗⚡️ (@klwtts) January 5, 2022

A few media sources also got a deeper look at the car as it underwent a series of bizarre colour changes, which show a number of potential patterns:

Tiny microcapsules in a film coating on the automobile contain pigments that change when electricity is applied.

Arnold Schwarzenegger, Herbie the Love Bug, and KITT from Knight Rider appeared on stage with Dee during BMW’s CES keynote on Wednesday night, where she made her color-shifting premiere. (I guess you needed to be there.) This short film, which illustrates how Dee’s advanced features function, also stars Schwarzenegger:

People are enamored with this future idea and also fantasize about using this automobile.

The future of the color changing car for BMW has a name: “BMWi Vision DEE” and the possibilities are endless 🔥pic.twitter.com/Dnz2DCYlFD

— Daily Loud (@DailyLoud) January 5, 2023

Best friends love to match 😍 E Ink Digitalisation, to keep your car as unique as you. #TheUltimateCompanion, The BMW i Vision Dee. #CES2023 @EInk pic.twitter.com/oPWpB8lZ1z

— BMW (@BMW) January 6, 2023

The future of automobile is colourful at a touch of button.#CES2023 https://t.co/IJS8xml5EV

— ♦️mart.joy • CKBird ↾⇃ 💙 De.Fi Army (@Emman_Mart) January 7, 2023

I need this! https://t.co/y11Sz45YB1

— . (@RobotHumanoid_) January 7, 2023

The auto space at the #CES2023 is breathtaking @SpaceYaMagari @alexmwanzo @BobMainaMagari https://t.co/TB3xPrVG8h

— Shichenyi (@ThisIsPharis) January 6, 2023

What do you think about this concept?

This CES concept car’s windscreen provides a view of “mixed reality,” and its 32 body colors may be changed using e-ink technology.Even if this is simply a concept that BMW plans to concentrate on in the next years, it nonetheless offers a look into the possibilities for the future. I may be a nerd, but I adore this vehicle!
What you think about this awesome and oustanding BMW’s I Vision Dee Concept ?

Related Posts

Mela Mexicana Isn't Tick-Box Marketing, It's About Immersing People In The Culture: Impresario's Divya Aggarwal
Feature

Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

by Jigyasa Aggarwal
July 23, 2026

For restaurants today, good food is no longer enough. Consumers, especially Gen Z, can order almost anything to their doorstep,...

When The Streets Speak, Should Brands?
Feature

When The Streets Speak, Should Brands?

by Sakshi Sharma
July 23, 2026

The conversation around brands and activism isn't new. From Black Lives Matter and #MeToo to farmers' protests, LGBTQ+ rights and...

Latest

Google Fined €890 Million By EU For Breaching Digital Competition Rules

Google Fined €890 Million By EU For Breaching Digital Competition Rules

July 23, 2026
Mela Mexicana Isn't Tick-Box Marketing, It's About Immersing People In The Culture: Impresario's Divya Aggarwal

Mela Mexicana Isn’t Tick-Box Marketing, It’s About Immersing People In The Culture: Impresario’s Divya Aggarwal

July 23, 2026
When The Streets Speak, Should Brands?

When The Streets Speak, Should Brands?

July 23, 2026
Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

Google Search Revenue Jumps 17%, YouTube Ads Grow 13% In Q2 2026

July 23, 2026
Delhi High Court Directs Meta To Remove Z's Copyrighted Content From 14 Facebook Pages

Delhi High Court Directs Meta To Remove Z’s Copyrighted Content From 14 Facebook Pages

July 23, 2026
Delhi HC Grants Sony Relief Against 14 Rogue Websites Over Sports Broadcast Piracy

Delhi HC Grants Sony Relief Against 14 Rogue Websites Over Sports Broadcast Piracy

July 23, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.