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How Bing Is Earning Rs. 50,000 Crore Annually Even After Google’s Dominance

| Published on July 2, 2019

Bing! Origin & Services.

Bing is a web search engine owned and operated by Microsoft. It was launched in 2009 and provides a variety of search services, including web, video, image and map search products. As of October 2018, Bing is the third largest search engine globally, with a query volume of 4.58%, behind Google (77%) and Baidu (14.45%).

Bing

Bing‘s annual revenue for its parent company, Microsoft, has been a whopping $7.5 billion in ad revenue. Its primary earnings come from the companies that pay it to have their links inserted on top of its search results.

Bing Or Google?

Now, whenever we talk about a search engine the only name that pops into our head is Google. It has been an answer to all the problems for the majority of internet users across the globe. Even though Google‘s title remains undefeated to date, Bing‘s growth has been undeniable.

Bing, of course, is no competition to Google just yet. While Bing made $7.5 billion in 2019, Google made a whole $120 billion from its own search, making Bing’s numbers look tiny in comparison. But Bing’s $7.5 billion figure is not to be taken lightly. Bing’s revenues are now more than that of other Microsoft products like Surface tablets and LinkedIn, and more than three times those of social networking Twitter.

However, Bing appears to have quietly found an audience. Netting nearly 1.36 billion visits a month, 42 percent of the traffic comes from the US. Bing’s relative anonymity appears to have helped too — while Google and Yahoo are banned in China, Bing is still accessible in the country, which leads to a full 11 percent of its traffic coming from China.

How does Bing cope up with the competition?

It has been fairly established that Google has become the king of search engines ever since its launch. But let’s talk about Bing and its stand in the market. What has triggered the growth and popularity of this search engine?

When Bing was launched Microsoft marketing personals had referred to Bing as a “Decision Engine”. It had been billed as a place where people could find answers, as opposed to Google which could only regurgitate information. There are many things that Bing does better than Google. Image & Video search being the few. People who are big on these searches have switched their search engine preferences. Also, Bing comes pre-installed in all the Window‘s PCs and Laptops making it easily accessible to the users.

In the end, the popularity of any search engine entirely depends on user preference. Nevertheless, Bing’s growth has been undeniably commendable and has enhanced Microsoft‘s revenue considerably.

Also Read: >What Made Microsoft Cross Apple To Become The Most Valuable Company In The World

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