Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More
    • All
    • Celebrating Women Leaders
    • Events
    • Guest Posts
    • Podcast and Video
    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Marketing In A World Of Tariffs & Slowdowns: How Brands Can Stay Resilient

    Why Visual Content Is Essential For Small Businesses In 2025

    Why Visual Content Is Essential For Small Businesses In 2025

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    How Data Warehouses Are Revolutionising Marketing Campaigns & Customer Insights

    The Role Of Generative AI In Predictive Customer Retention Strategies

    The Role Of Generative AI In Predictive Customer Retention Strategies

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    Is Emotional Branding The Secret To Cultivating Lasting Consumer Loyalty?

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

    How Brands Are Leveraging Interactive Content To Win Over Gen Z

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Brand Journey

Bikaji’s Split From Haldiram’s & Its Journey To A Billion Dollar Brand

Rinie Wilson by Rinie Wilson
December 2, 2022
in Brand Journey
A A
Bikaji's Split From Haldiram's & Its Journey To A Billion Dollar Brand

India is home to some of the most diverse cultures in the world. This has also made India a culinary paradise with a mix of every culture and region. From North to south, east to west, India has some of the most mouthwatering and world-renowned dishes.

We Indians have always been foody at heart. The spices and flavors in our food date back centuries and have been a legacy passed down by our ancestors.

There are many dishes that have become a staple in our daily diet. One such snack is ‘Bhujia’ which many of us love to eat. Bhujia is a namkeen snack that will be found in almost every household, especially in the northern states.

Commonly known as Bikaneri Bhujia, the namkeen can be found in every small and big store in almost every part of the country. There are many brands in the market, but the one that has been able to rule the market is ‘Bikaji Bhujia’.

With Bikaji Foods going public, there were many speculations about its competition with Haldiram’s and how it will be difficult for Bikaji to surpass Haldiram’s pan-India market stand.

Bikaji Bhujia’s popularity is vast, not just in India but in other countries as well. Still, not many are aware of its true origin. Let’s take a look at the successful journey of the most loved Bikaji Bhujia.

Haldiram’s Origin Story

In the 1930s, Haldiram Agarwal set up small stores in Bikaner that would sell assorted namkeens. But the one that became the most popular was the Bikaneri Bhujia.

In just a few years, Haldiram was able to establish his brand and people enjoyed the savory snacks not just in Bikaner but in nearby areas as well.

Bikaji's Split From Haldiram's & Its Journey To A Billion Dollar Brand

After ensuring nationwide success in the market, Haldiram Agarwal decided to hand over the enterprise to his children and then to their children, and so on.

Bikaji’s Origin Story

In 1980 Shiv Ratan Agarwal, who was the grandson of Haldiram Agarwal, decided to take the business to new heights. Shiv Ratan’s father had divided the business among his four sons and Shiv Ratan was handed over the reins for Haldiram’s Bikaner market.

In comparison to the Delhi store of Haldiram’s, the Bikaner business was generating less than half of its revenue. This made Shiv Ratan rethink his plans.

Bikaji's Split From Haldiram's & Its Journey To A Billion Dollar Brand

In 1993, Shiv Ratan Agarwal decided to part ways with Haldiram’s and established his own brand ‘Bikaji‘. In the next couple of years, Shiv decided to take the brand international and started exporting to UAE and Australia.

Over the years, Bikaji has become a strong brand name not just in India but overseas as well, giving tough competition to Haldiram’s and other contemporaries in the market.

Bikaji is the number one company across the globe in terms of the highest ‘bhujia’ production. They produce about 100 tonnes of bhujia per day in their manufacturing facilities

Today, both Bikaji & Haldiram rule over one-fourth of the total Indian snack market.

Related Posts

The Interesting Story Of How Instagram Started
Brand Journey

The Interesting Story Of How Instagram Started

by Zainab Kantawala
September 21, 2023

The app that has been downloaded a whopping 3.8 billion times, Instagram’s story is both- fascinating and inspiring. It nudges...

How A Picture Frame Company Catapulted to Brand Mattel Inc.
Brand Journey

How A Picture Frame Company Catapulted to Brand Mattel Inc.

by Zainab Kantawala
August 29, 2023

A few brands/companies start with a different business idea and end up with another one becoming their best-seller. This best-seller...

Latest

Allied Blenders & Distillers Appoints Arvind Mohta As Marketing Director

Allied Blenders & Distillers Appoints Arvind Mohta As Marketing Director

May 14, 2025
KFC’s Latest Combo Offer Sends Mrunal Thakur & Danish Sait Into Comic Meltdown In New Ad

KFC’s Latest Combo Offer Sends Mrunal Thakur & Danish Sait Into Comic Meltdown In New Ad

May 14, 2025
Sensodyne’s Latest Campaign Addresses Tooth Sensitivity Through Real Consumer Voices

Sensodyne’s Latest Campaign Addresses Tooth Sensitivity Through Real Consumer Voices

May 14, 2025
Crompton Elevates Home Aesthetics With New Fluido Fan Range In A Campaign

Crompton Elevates Home Aesthetics With New Fluido Fan Range In A Campaign

May 14, 2025
Tata Coffee Grand Cold Coffee Launches New Campaign Celebrating Urban Connections

Tata Coffee Grand Cold Coffee Launches New Campaign Celebrating Urban Connections

May 14, 2025
Triumph Expands #IFeelNothing Campaign With Launch Of Spring/Summer 2025 Collection

Triumph Expands #IFeelNothing Campaign With Launch Of Spring/Summer 2025 Collection

May 14, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers’24
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Case Studies
  • More

© 2024 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.