Brands have been selling their creams by assuring white skin to the customers from years. Indian youth has become aware of the fact that having white skin is not necessary to be beautiful as every colour has its own uniqueness.
Recently Patanjali has been involved in a controversy for its beauty cream ad. The ad read “Possesses the benefits of wheat germ oil, turmeric, aloe-vera, and basil etc. which are extremely beneficial for skin ailments like dry skin, dark complexion and wrinkles. Patanjali beauty cream is not just another cream but is a skin nourishment tonic and treatment. It gives you the confidence of 100% natural beauty. Try it yourself and suggest to your family and friends,”
After getting to know about this social media users are showing their anger because they think Patanjali promoted their product by showing that dark complexion is not beautiful. This has offended so many people, who are against using skin-lightening products.
No Baba Ramdev… 'dark complexion' is NOT a skin ailment. Did Tarun Vijay write your ad? pic.twitter.com/laHsUVjFGL
— Karthik (@beastoftraal) January 8, 2018
Thank you Baba Ramdev for calling my dark complexion a skin ailment
Thank you Baba Ramdev for calling my dark complexion a skin ailment. I thought I only had one (eczema) but now I have two.#Patanjali pic.twitter.com/iW31q7NOst
— Shefali Rana (@ShefaliRana15) January 8, 2018
Patanjali spokesperson was quick to react to this and he tweeted: “It’s just a translation error from the Hindi ad on the same product. The Hindi ad has no mention of the dark complexion,”
यह मात्र एक अनुवाद की गलती है हमारे हिन्दी के विज्ञापन में कहीं डार्क काम्प्लेक्शन का जिक्र नहीं है it's just a translation error from the Hindi ad on the same product. The Hindi ad has no mention of the dark complexion @CNNnews18 @beastoftraal @kitAnurag pic.twitter.com/1Wrdj6zKuL
— tijarawala sk (@tijarawala) January 8, 2018
Even Baba Ramdev came to twitter to solve the matter he wrote:
हमने Skin Complications (त्वचा के विकार), शब्द approve किया था जो translation/copy-writing में ग़लती से बदल गया। मैंने कभी रंग-भेद की बात नहीं की और हमेशा क़ुदरती सौंदर्य को निखारने के आयुर्वेदिक उपाय बताये हैं। कुछ लोग एक शब्द को पकड़ कर विवाद पैदा करने का प्रयास कर रहे हैं https://t.co/au3odkJ6uH
— Swami Ramdev (@yogrishiramdev) January 9, 2018
Titteratti were not satisfied with this answer from Ramdev and they showed their anger with some bitter replies:
Ye dark kahan se chapp gaya baba?
Complication, complexion और skin तो समझ आता है…..ये dark कहाँ से छप गया बाबा…किसी ने तो गड़बड़ करी है, अब बनाने वालों का क्या है….आप बनाएं….. वो बनाएं…. किसी ने तो बनाना ही है…
— dinker srivastava (@dinksri) January 9, 2018
Babaji ….is business babaji..
Babaji ….is business babaji..for profit and advertisement he can also go beyond like other businessman…
— Abhijeet (@0yes_abhi) January 9, 2018
Please save the advertisement to reduce the prices of products
स्वामी जी आप की इसी साफगोई के ही तो कायल है। एक निवेदन है कृपया कर मार्केटिंग vighyapan में पैसा खर्च करने की जगह आप वस्तु के दाम कम करदे तो ज्यादा अच्छा होगा
— Mukesh Mishra vipin (@63cb3c70c8e44d1) January 9, 2018
Galati hui hai aapse babaji
गलती हुई है आपसे बाबाजी। आपभी नेताओं की तरह उसे सच साबित करने में मत लग जाईये। बस गलती के लिए सॉरी कहिये
— Arun Sathi (@arunsathi) January 9, 2018
