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This Is How An Author Became The Face Of Ads Across World Without Her Knowledge

| Published on July 31, 2018

Smiling faces of men and women in advertisements is not a new thing, it is done to make the target audience connect with the brand as the lifestyle of celebs in real is very different from the normal people. A South African author is enjoying her popularity on the posters of ads across the world but the creepy thing is that she has never sponsored any brand.

Source

The tale started 6 years ago when she was a student and participated in a free photoshoot because she wanted some nice headshots. It was all going normally before one of her friends told her about getting spotted on an immigration poster in a Canadian newspaper.

She was shocked to see this and recognised that it was her image. She was confused about why the ad agency had used her image without letting her know about it.

She soon found that that the same photo was being used in several posters and advertisements promoting different products all over the world.

Adding to this, her identity, nationality, and profession were also changed according to the countries in which the advertisements appeared.

She hasn’t earnt anything for these advertisements. Also, she believes they are misleading, dishonest and falsely promoting these products.

Source

Her advice to everyone!

Note that Shubnum is a South African author who is famous for her novel named Onion Tears that is about lives and journey of three generations of Indian Muslim women in South Africa. Presently, she is working on her second novel.

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