Joining Atlys after a 13-years long marketing stint at Marico, Disney+ Hotstar and Licious, Santosh Hegde, who had recently been appointed as the global Visa Company’s new Head of Marketing, is now looking for a ‘young and hot’ agency partner for Atlys’ launch campaign.
Beginning his search for the same, he took to LinkedIn to call an open pitch and mentioned, “The easy part? Having a great idea for a brand. The hard part? Finding the right agency partner to execute it.”
“Because here’s the truth. In my 13-year marketing stint at Marico Limited, Disney+ Hotstar & Licious, I’ve worked with a BUNCH of creative agencies. Scratch that, creative legends! And I’ve been lucky. But I also know that there are SO MANY new agencies out there doing some great work. But knowing who’s just talking, and who’s actually walking the talk is hard,” he mentioned.
Furthermore, he also clarified that what he is looking for is a ‘young and hot’ agency partner that ‘just gets it’ when it comes to launch campaigns.
“So new agencies on the block, this is for you. We’re looking for a young, hot agency that gets it. We need a launch campaign, which involves both, print and a digital film,” he emphasised.
With this, he also urged LinkedIn-ners to mail him their respective intent and creds at his official mail id- [email protected] and not direct message him.
