| 5 minutes read

5 minutes read

Asia’s Most Anticipated Marketing & Branding Conference Launches in Hong Kong

| Published on March 14, 2018

Attend MarketingPulse on March 21st to learn from global marketing gurus

MarketingPulse is unveiling its inaugural edition this March 21st (Wednesday) in Hong Kong. Over 30 international experts in marketing, media, advertising and brand management will be in attendance, at this much-awaited, premium conference in Asia organized by the Hong Kong Trade Development Council (HKTDC.)

MarketingPulse will take place on 21st March at the Hong Kong Convention and Exhibition Centre, in Hong Kong. The event is designed to benefit industry executives, marketing and advertising agency employees and brand representatives who wish to tap into latest industry insights. Hong Kong is a premier destination for business in the region, and MarketingPulse will offer these movers and shakers a chance to learn from the experts.

Up, Close and Personal With The Champions of Global Brands

Get up to speed with the newest digital and offline marketing trends, and glean insights from the success stories of some of the world’s biggest brands, including LinkedIn, The Grammys,
De Beers, MUJI,, Pechoin, Twitter and more.

Advertising Gurus from the World’s Biggest Ad Agencies

The globe’s best-known advertising agencies and new-age creative outfits will also make their presence felt. Legendary advertising gurus from McCann New York, Leo Burnett, Dentsu Inc., McCann & Spencer, and Tommy Li Design Workshop will be there to discuss the role of creative marketing in winning over consumers.

Key Participants

  • Ms Sara Riis-Carstensen, Head of Global Branding, De Beers
  • Mr Joshua Grossberg, Group Creative Director, McCann New York 
  • Mr Peter Lefebvre, Creative Director, Leo Burnett
  • Ms Maya Hari, Vice President, Asia Pacific, Twitter
  • Mr Evan Greene, Chief Marketing Officer of The Recording Academy, GRAMMY
  • Mr JiPeng Men, Vice President,
  • Mr Spencer Wong, Chairman & Chief Creative Officer of McCann & Spencer
  • Mr Assaf Tarnopolsky, Director, Marketing Solutions, South East Asia, North Asia & Japan of LinkedIn

Deep Dive into Marketing Techniques Suited For Our Digital Age

In an incredibly competitive marketplace, the businesses of today must innovate to stand out from the clutter and engage with audiences on a variety of new media platforms. Reinforcing the need for an event such as MarketingPulse, Raymond Yip, HKTDC Deputy Executive Director said, “To effectively attract customers in different markets, age groups and categories, companies need different techniques and market knowledge. For that reason, MarketingPulse will explore a diverse range of topical marketing subjects, including content marketing, social media applications, key opinion leader (KOL) tactics, and marketing strategies for the Chinese mainland, to meet the many needs and interests of corporations, marketers and participants attending the conference.”

Disruptive Technology Tools to Shape the Future

The future of marketing is here. And it is driven by Big Data and AI. Digital natives and strategists will be talking about the ways they harness these new-age tools to boost sales, improve revenue and create visibility. The HKTDC will organise a breakout session, in collaboration with the IAB Hong Kong powered by HKDMA, titled “A Look at the Present and Future of Data-driven Marketing & Advertising”. The session will feature several data analytics and digital experts, who will show how these technologies can be used to enhance marketing.

An Opportunity to Network, Collaborate and Showcase Your Products and Services

MarketingPulse also has an Exhibition Zone where you can interact with 20 companies showcasing their products, services and new technology solutions, under one roof. These companies will showcase their innovative marketing strategies, technologies and solutions while highlighting Hong Kong’s marketing prowess. An on-site business matching service will arrange one-on-one meetings for brands and exhibiting marketing agencies to explore collaboration opportunities. The HKTDC will also organise various networking events for brand representatives and marketing companies to exchange intelligence and build networks.
To win free passes of this event, you can also participate in the contest by clicking here


Event Organizer, HKTDC is a statutory body dedicated to creating opportunities for Hong Kong based businesses. They are responsible for promoting Hong Kong as a premier destination and attracting investment from China, Asia and the world since 1966. They have more than 40 offices across the world, including 13 on the Chinese mainland. Visit to learn more.

Partner Organizations

HKTDC is made possible with the support of the following partner organizations Council of Public Relations Firms of Hong Kong, Hong Kong Association of Interactive Marketing, HKMA Digital Marketing Community, IAB Hong Kong powered by HKDMA, The Association of Accredited Advertising Agencies of Hong Kong and The Hong Kong Advertisers Association

Digital Media Partners, Marketing Mind

Marketing Mind is proud to be a Digital Media Partner for MarketingPulse. We are delighted to support an event that brings together marketers, brand strategists, communication heads and digital content experts from the world over. This aligns with Marketing Mind’s mission to become the #1 platform to share successful marketing practices, brand stories and digital trends to inspire our audiences, and promote products and services in today’s connected age.

If you want to register and know more about MarketingPulse you can visit

Sponsored by MarketingPulse

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