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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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As Flatheads Gets Acquired By Styched, Co-Founder, Ganesh Balakrishnan Launches Aurm

Having co-founded Flatheads, a bamboo-based sneaker startup which got acquired by Styched in July 2023, Shark Tank Season 2 fame, Ganesh Balakrishnan, along with two former core team members of MyGate, has launched a new venture- Aurm, to revolutionize bank locker safety.

MM Desk by MM Desk
February 19, 2024
in Business
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As Flatheads gets acquired by Styched, Co-founder, Ganesh Balakrishnan launches Aurm

After making it into headlines for his Flatheads’ pitch in Shark Tank India Season 2, Ganesh Balakrishnan, whose sneaker startup brand was acquired by Styched in July, last year, has announced the launch of his new venture Aurm.

For the launch of his new venture which aims to revolutionize bank locker safety, he has partnered with Suraj HS and Pratap Chandana, former core team members of MyGate and onboarded them as Co-founders, and Head of Growth and Head of Tech, respectively.

Apart from being a Co-founder at Aurm, Ganesh Balakrishnan has also assumed the role of Head of Marketing at the company as part of which he will also be responsible for leading the venture’s Marketing and Branding initiatives.

Coming out of Bangalore, Aurm is a wealth company which intends to build robust infrastructure and services to safeguard, unlock, and grow wealth.

Stemming from the same, the company works with banks to provide safe deposit storage vaults, with state-of-the-art security and an access experience like one’s own dressing room, that’s available 24 hours a day, 365 days a year.

Currently, Aurm is partnering with players in the domains of Real Estate, Banking and Insurance, Jewellery and Housing Societies for the rollout of its services.

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