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Ariel’s Latest Ad Gets Trolled For Grammatical Mistakes

| Published on June 21, 2019

Advertising is very beneficial but if not done carefully, it can have a bad impact on the image of the brand. One fact about the modern audience is that people have become aware of the ads and whenever they see any mistakes, there is someone among them who makes sure that it gets shared everywhere. Smartphone cameras and screenshots are the best friends for such people. Why we are writing all this is because something similar happened with a Procter&Gamble (P & G) advertisement recently as online users were quick to find some mistakes and share on Twitter.

A recent print ad from P&G’s detergent brand Ariel had a grammatical mistake. The ad was published in The Mumbai Mirror on June 2 first and June 11. The whole incident got popular on Twitter after a cheeky post was shared by brand strategist and former adman MG Parameswaran (Ambi).

Here are some replies on this tweet:

Later, P&G later corrected the ad and published the same creative in the Hindustan Times on June 15. This was confirmed by Karthik Srinivasan.

Well, brands certainly need to know that Grammar and English mistakes can’t be avoided in today’s world.

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