Apple on Monday pulled the plug for iTunes, the jukebox software that had revolutionised the music industry with its launch in 2001.
Confirming the demise of iTunes Craig Federighi, Senior Vice President of Software Engineering said,”The future of iTunes is not one app, it’s three- Apple Music, Apple Podcasts and Apple TV.”
The transformation of iTunes into three separate apps comes with Apple preparing the international launch of an eponymous TV+ later this year. The new content will be available on an upgraded Apple TV app, which will be on smart television sets and third-party platforms including Roku and Amazon’s Fire TV.
While the new update in Mac will no longer have iTunes software, it will still be available for the Windows users for the time being.
Apple will allow consumers to subscribe to third-party services like HBO and Starz from the same application. The cost of the service, along with financial deals with content creators, has yet to be disclosed.
The California company showed off its podcast app on Monday as well and said the service was going to be tailored to work independently on its smartwatch.
With this decision, Apple is aiming to leverage its position with about 900 million people worldwide who use at least one of its devices.