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    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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Apple Demands $1 Billion For Patent Infringement

Shubham Sachdeva by Shubham Sachdeva
May 17, 2018
in What’s Buzzing
A A

Tech giant Appple Inc. has demanded $1 billion upon 3 design patents and 2 utility patents from Samsung. This case has been running for 8 years and Apple wants to close it after Samsung approves to give them the complete money for the loss they faced due to this infringement.

Source

The US court has already declared Samsung as the guilty in this case and Samsung has already paid $548 million in installments but it’s the remaining $399 million that both companies are fighting over.

Also Read: 8 Biggest Brand Rivalries Of All Time

The argument about this case is that should Samsung have to pay fine for the whole device or just the components that were infringed? Samsung has only paid for the components whereas Apple is demanding the complete profit made from the devices.

Source

Samsung earned $3.3 billion in revenue and $1 billion in profit from the millions of phones that infringed Apple’s 3 design patents

Also Read: Samsung Yet Again Mocks Apple iPhone Buyers In Its New Commercial

In 2012, Apple was awarded $1.05 billion in damages, but it was denied by the company with a demand of $2.75 billion. After so many talks between these companies, $1 billion was to be paid by Samsung. In 2015, it was declared by the court that Samsung would have to pay Apple $548 million.

The argument of sharing complete profit is still on and Apple wants to close this case soon. Samsung, on the other hand, is denying to pay any additional money as the company has paid a huge amount already.

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