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2 minutes read

Why Is Anupam Mittal Referencing Pepsi’s Iconic Tagline ‘Yeh Dil Maange More’ Ahead Of His Next Project?

Ahead of the unveiling of his next project, Anupam Mittal, Founder and CEO, People Group, has used Pepsi's iconic tagline from the '90s campaign- 'Yeh Dil Maange More' in what is believed to be a cryptic role that has left the netizens wondering as to what's brimming.

| Published on February 26, 2024

Why Is Anupam Mittal Referencing Pepsi's Iconic Tagline 'Yeh Dil Maange More' Ahead Of His Next Project?

Having gained significant fame not just as the Founder and CEO of the matchmaking company,, and being one of the Sharks in Shark Tank India, Anupam Mittal is all set for his new project.

But, before unveiling what it is, Mittal has left the netizens wondering what’s it going to be by referencing one of Pepsi’s most iconic taglines from the ’90s campaign- ‘Yeh Dil Maange More’ in a cryptic Instagram reel.


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A post shared by Anupam Mittal (

And since then, netizens can’t keep calm and have been trying to decode as to what does this cryptic reference to Pepsi’s tagline mean.

Trying to figure out what’s brewing some of the netizens took to the comment section of the reel to mention as to whether he’s gearing for the launch of ‘ 2.0’or upped the humour ante with the mention of ‘’, but what’s interesting is that this cryptic reel of Mittal has once again made the netizens go nostalgic, to an extent where they feel Pepsi’s tagline and jingle- ‘Yeh Dil Maange More’ ringing in their ears.

Some of the netizens have even sparked conversations around whether this is going to be a return of the Pepsi’s campaign or a pre-buzz marketing gimmick for a collaboration.

While the details of Mittal’s next project remain under wraps for now, his announcement continues to drive conversations on social media and in the offline world.

But what looms large is the question- With a tagline echoing Pepsi’s memorable slogan, “Yeh Dil Maange More”, what will he be unveiling next, and how will it reshape the entrepreneurial landscape.

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