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| 2 minutes read

2 minutes read

Another Big Mobile Brand Makes a Comeback, But Where is the Marketing?

| Published on July 23, 2018

This is almost like a second incidence, where we see a big mobile brand making a come back in India, but yet without any buzz. In spite of the fact that these brands are making a comeback after years and were once upon a time really on the top, they are entering the market without any trumpets.

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We already spoke about Nokia making a silent comeback, and this time its none other than the first brand that gave Nokia a run for its money; yes we are talking about Blackberry. The brand that made messengers the in the thing, in fact, it was the brand that brought alive the idea of a messenger platform alive. And now, it’s making a comeback with a fully feature loaded phone and yet there is no buzz in the market. Its really something to think about, these brands are investing huge money in making technologically high-end phones and yet they aren’t spending enough on making their brand name and creating awareness. In today’s the time visibility on multiple platforms, be it, OOH, Radio, TV or Social Media, is the only thing that gets a brand its value. The more you are visible, the more people trust and are interested.

Licensee Optiemus Infracom launched BlackBerry KEY2, after its launch last month in international markets, in India on Monday.


“The BlackBerry KEY2 price in India has been set at Rs. 42,990. It will go on sale exclusively via Amazon India from July 31 and comes bundled with Reliance Jio cashback offer of Rs. 4,450 and ICICI bank cashback offer. There will be additional launch benefits”,

the company said.

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The KEY2 is the first BlackBerry-branded smartphone to sport a dual camera setup, and it incorporates features such as portrait mode and optical zoom.
Loaded with features, it offers Series 7 aluminum alloy frame, a textured diamond grip back panel, and a physical QWERTY keyboard that comes with certain intelligent shortcuts helping users launch apps and activate commands with the press of a single key.
With the presence of all high-end features and a high-end price bracket too, it’s left for the time to tell how Blackberry will get its sales ringing without the marketing strategies in place.

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