| 4 minutes read

4 minutes read

How Animal Marketing Strategies Made Audience Crazy To Watch The Movie In Theaters

The much-anticipated release of "Animal" has generated an immense buzz.

| Published on December 7, 2023

Lights, camera, action!

Ever wondered how a movie can create such a buzz that everyone can’t wait to grab a tub of popcorn and rush to the theaters? Well, let’s step into the amazing world of ‘Animal’ and explore the magic behind its marketing strategies that have made audiences across the country absolutely crazy to watch it on the big screen.

From intriguing trailers to star-studded promotions in this article, we’ll explore the ingenious marketing tactics that propelled “Animal” to fame.

Marketing strategies of Animal movie

The recent buzz around Ranbir Kapoor’s performance has a unique twist – it’s not just him in the spotlight but an animated animal co-star stealing hearts. This innovative approach has set a trend, making us wonder why the marketing strategies for the movie Animal are creating a frenzy among the audience.

Ranbir’s Stellar Performance

One cannot deny the magnetic appeal of Ranbir Kapoor. The Bollywood heartthrob’s presence alone is enough to draw crowds to the theaters. The marketing strategy strategically highlights Kapoor’s involvement, creating a buzz that resonates with his massive fan base.

Intriguing Teasers and Trailers

The teasers and trailers of ‘Animal’ have been nothing short of a rollercoaster ride. Packed with suspense, drama, and a hint of the unexpected, these sneak peeks have ignited curiosity and left the audience craving more. The marketing team’s ability to tease without revealing too much has been a masterstroke.

Social Media Frenzy

The ‘Animal’ marketing team has harnessed the power of online platforms to create a virtual roar. Engaging the audience through exclusive behind-the-scenes footage, interactive posts, and snippets, they have successfully turned social media into a jungle of anticipation.

Real time meet With Fans

SS Rajamouli and Mahesh Babu joined Ranbir Kapoor, Bobby Deol, and Rashmika Mandanna for the promotional activities of this film. The cast was seen promoting the movie by traveling to different cities and participating in various events.

This is part of the makers’ comprehensive marketing strategy aimed at garnering attention from media outlets and building anticipation among fans. Team attended so many events in different cities to connect with the audience on a deeper level.

Leveraging music

The movie has some amazing and music loved by fans in the form of ‘Satranga’ and some melodious tunes like ‘Hua Mai’. Songs were released a before the movie’ release, with fans recreating hook steps in the form of reels and posting them on social media.

500 Kg Monstrous Machine Gun

At a promotional event, the intricate details of the superb machine gun flaunted in the “Animal” trailer were disclosed. Production designer Suresh Selvarajan shared that the 500kg war machine gun was meticulously crafted by hand using real steel, an impressive accomplishment that spanned four months to complete.


In conclusion, the ‘Animal’ marketing strategies include using celebrities, creating interesting content, following social media trends, generating word-of-mouth buzz, offering exclusive products, and hosting immersive events.

As the curtains rise, it’s clear that this movie has made the audience go wild. It has also set the stage for ‘Animal’ to be a big success. The wild awaits, and ‘Animal’ has successfully become the king of the marketing jungle.

Have you watched ‘ANIMAL’ yet?

Also Read: Marketing Strategy Of ‘Made In Heaven Season 2’ That Helped It Create The Right Buzz

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