After being associated with IPL team Rajasthan Royals as Chief Marketing officer for a period of close to two-and-a-half years, Zameer Kochar has now joined Angel One as Chief Marketing Officer.
During his stint with Rajasthan Royals, he was responsible for spearheading the marketing function across Royals’ franchises and lines of business (LOBs) and made active contributions across cross-functional teams including Sponsorship, Licensing and Merchandise, Finance, IT and HR to drive business results.
In his previous role, Kochar also led the Royals’ digital, social, content, CRM and tech transformation, building a community of highly engaged fans called Super Royals with a focus on monetisation opportunities.
Before joining Rajasthan Royals in July 2021, he served as Vice President- Marketing and Member Engagement at InterMiles for over six-and-a-half years, starting June 2014.
Prior to that, he worked as the Head of Marketing for Brand and Promotions at LoyaltyOne from March 2012 to December 2013; Senior Marketing Manager at Star India from May 2011 to March 2012 and Regional Marketing Manager at Godfrey Phillips India between April 2010 and May 2011.
Earlier on, he also worked with Hindustan Unilever for over seven years. He joined them as Brand Development- Manager in 2003 and was promoted to Brand Building-Manager in January 2008.