Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Anand Mahindra Praises The ‘Jugaad’ In India And Tweets A TikTok Video

Surabhi Kedia by Surabhi Kedia
June 30, 2019
in What’s Buzzing
A A

We all are aware of the craze of popular Indian media app, TikTok. Yes, the same app used by people of all ages to create and share short videos.

What if you were told that this media app which was on the verge of getting banned by the Indian Govt. can give you life hacks? Shocked?

Here is an interesting and extraordinary incident which will make anyone’s day:

The ‘out-of-the-box’ tweet

The Chairman of Mahindra Group, Anand Mahindra, shared a video on Twitter proving India is truly the leader in exploring budget-friendly innovations, termed as ‘jugaad’

My #whatsappwonderbox is filled with examples of modest, but out-of-the-box thinking applied to everyday problems. This person spent just ₹2 to rig this door closure versus ₹1500 for a hydraulic one! How do we channel this creativity so that we move from Jugaad to Jhakaas! pic.twitter.com/azla5WoyjI

— anand mahindra (@anandmahindra) June 27, 2019

What was the video about? The TikTok video, shared on Twitter, shows a plastic bottle filled with water hanging right outside the closed door. Every time an individual passes through the door, it closes on its own due to the weight of the bottle.

The 64-year-old business tycoon praised the out-of-the-box thinking applied to everyday problems that solved the problem in ₹2 instead pf ₹1,500 on a hydraulic system.

Anand Mahindra’s tweet goes this way: “My #whatsappwonderbox is filled with examples of modest, but out-of-the-box thinking applied to everyday problems. This person spent just ₹2 to rig this door closure versus ₹1,500 for a hydraulic one! How do we channel this creativity so that we move from Jugaad to Jhakaas!”

The Spree of Praises

Some of the Twitterati came ahead to praise this extraordinary tweet by teh chairman of Mahindra Group

https://twitter.com/SagarKhatod/status/1144661368869740545

Jugaad Se Jhakaas ! The secret is here… Sir 😀 pic.twitter.com/43gyLCkNfp

— Billionaire of the Millennium (@BeingIn51682874) June 28, 2019

However, it failed to impress a few others who ended up calling this ‘non-inspiring’

https://twitter.com/dhanrajanip/status/1144496842408747008

After all these, we should understand and learn to respect the creativity of all types of brain work. Never forget that we Indians are popular for this ‘jugaad’ creations and thus, every such innovation is a discovery.

Not all people have the luxury to own everything, so it then calls for some for ‘jugaad’ in the limited resources that you have! And, well let’s just appreciate we have honorable men who also embrace this creativity.

Related Posts

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report
What’s Buzzing

Quick Commerce Powers 45% Of Festive Purchases In India: WPP-Meta Report

by MM Desk
December 5, 2025

WPP India and Meta have launched a new CPAS (Collaborative Performance Advertising Solutions) Playbook that has shown how quick commerce...

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

Latest

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

Digital Media Projected To Capture 42% Of India’s E&M Market By 2029, Led By OTT, Gaming & Music: PwC

December 5, 2025
India’s E&M Sector To Reach USD 47.2 Bn By 2029, Growing At 7.8% CAGR- Nearly 2x Global Pace: PwC

India’s E&M Sector To Reach USD 47.2 Bn By 2029, Growing At 7.8% CAGR- Nearly 2x Global Pace: PwC

December 5, 2025
Netflix Emerges As Frontrunner In Warner Bros. Discovery Bidding War: Reports

Netflix Emerges As Frontrunner In Warner Bros. Discovery Bidding War: Reports

December 5, 2025
Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

Cristiano Ronaldo Invests In Perplexity AI, Announces Brand Collaboration For Digital Hub

December 5, 2025
Russia Bans Snapchat, FaceTime Report

Russia Bans Snapchat, FaceTime: Report

December 5, 2025
House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

House Of Beauty Targets 250 New Retail Stores In Metros & Tier 2 Cities Over Next 2 Years: Medhavi Nain

December 5, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.