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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

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Amul Tried To Troll Shashi Tharoor, His Response Won Everyone’s Hearts

Shubham Sachdeva by Shubham Sachdeva
December 17, 2017
in Marketing, Media
A A

Amul is very popular for using latest topics in their ads. They have been following this strategy for years but this time they got a great response from Shashi Tharoor, who is famous for using difficult English words in his tweets. Tharoor tried to convey the reason for using the words he is known for. And, while doing this he gave Twitter another new word ‘rodomontade’. This is what he tweeted:

To all the well-meaning folks who send me parodies of my supposed speaking/writing style: The purpose of speaking or writing is to communicate w/ precision. I choose my words because they are the best ones for the idea I want to convey, not the most obscure or rodomontade ones!

— Shashi Tharoor (@ShashiTharoor) December 13, 2017

As expected, Twitter was quick to react over this with all type of replies.

"Communicate" with precision.. The problem is, those words may be precise (though rodomontade) but hardly communicate, as an average person wouldn't bother googling their meaning

— Sherry (@CherieDamour_) December 13, 2017

I can rodomontadely say that day by day I read your rodomontaded tweets in English, I will be rodomontaded of my improved English. A rodomontade Jai Hind sir.

— Kanatunga (@Kanatunga) December 13, 2017

Everything was going normally before Amul came up with a funny ad with the idea of taking a shot at Shashi Tharoor’s tweet. Below is the ad which Amul made:

#Amul Topical: MP's fondness for tweeting big words like 'Rodomontade'! pic.twitter.com/26HlzjTM4U

— Amul.coop (@Amul_Coop) December 15, 2017

But except Amul’s Tweet, one thing that caught the attention of people was Mr. Tharoor’s reply on it.

Butterly honoured. But I feel like a Tharoorosaurus Rex, an ancient creature soon to be extinct, snuffed out in a cloud of incomprehension…. https://t.co/2VnkHlla1c

— Shashi Tharoor (@ShashiTharoor) December 15, 2017

The netizens got impressed by this response.

Stumped by your choice of words, Sir!

I wish Mr Shashi Tharoor was our English teacher. Stumped by your choice of words, Sir! @ShashiTharoor

— Shibani (@Doveye) December 14, 2017


Refreshing to see a politician with a sense of humour !

Wit is worth its weight in Gold. Refreshing to see a politician with a sense of humour !

— Renuka Kirpalani (@Renuks) December 16, 2017


Itni hard english mat use kiya karo sahab.

Itni hard english mat use kiya karo sahab..ek tweet mei 4 baar google kholna padta h

— Vaibhav Bhaskar (@VaibhavBhaska10) December 15, 2017

Well, if you are still wondering what ‘rodomontade’ means, we have googled it for you: the noun rodomontade is defined as “Boastful or inflated talk or behavior,” and the verb rodomontade means “Talk boastfully”.

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