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Amul Pulls Another Advertising Stunner With Post On #BottleCapChallenge

| Published on July 6, 2019

Social Media Marketers always need to be updated about the latest trends. These trends can help in making a brand go viral in a matter of days. Time and again, we get to see new challenges ruling the online world. The participation of celebrities attracts normal people too try that trend and this has happened once again with #BottleCapChallenge.

How did it start?

It all started on June 20, when Slovakian fitness enthusiast Roman Kambur posted a video of himself kicking the cap off of a water bottle.


Slowly it became a trend among the fitness influencers and celebrities too joined the trend soon. Giving you the description of this challenge- A bottle is placed on a table with cap loosely fixed on it. The person trying the challenge must untwist the cap with a roundhouse kick. Also, the entire challenge should be recorded in Slow Motion to help audience understand whether you’ve actually done it.

Here are some Bollywood celebs who have tried it till now:

Akshay Kumar


Sushmita Sen


Tiger Shroff


Kunal Khemu

Seeing the trend, Amul came up with a creative ad following #BottleCapChallenge

Amul fans started praising them for winning hearts from time to time with advertisements based on ongoing topics.




Have you tried this challenge yet? Let us know in the comments section.

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