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    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    Is Personalisation The New Luxury During Festive Seasons?

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    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

    From Noise To Narrative A Playbook For Festive Campaigns

    From Noise To Narrative: A Playbook For Festive Campaigns

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    • Case Studies
    • Celebrating Women Leaders
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    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

    Neelam Singh, The Burger Company, Neelam Singh The Burger Company, women entrepreneurs India, food startup success stories, Indian QSR brands, Neelam Singh CEO, women in business India, inspiring founder stories, entrepreneurship journey

    The World Will Doubt You Until You Stop Doubting Yourself: The Burger Company’s Neelam Singh

    Maximising ROI Across Google Ads, Meta Ads & Beyond

    Maximising ROI Across Google Ads, Meta Ads & Beyond

    Is Personalisation The New Luxury During Festive Seasons?

    Is Personalisation The New Luxury During Festive Seasons?

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane's Shaifali Gautam

    The Most Powerful Thing A Woman Can Wear Is Confidence & Her Wins: CaratLane’s Shaifali Gautam

    From Noise To Narrative A Playbook For Festive Campaigns

    From Noise To Narrative: A Playbook For Festive Campaigns

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Home Advertising

Amul Pulls Another Advertising Stunner With Post On #BottleCapChallenge

Shubham Sachdeva by Shubham Sachdeva
July 6, 2019
in Advertising
A A

Social Media Marketers always need to be updated about the latest trends. These trends can help in making a brand go viral in a matter of days. Time and again, we get to see new challenges ruling the online world. The participation of celebrities attracts normal people too try that trend and this has happened once again with #BottleCapChallenge.

How did it start?

It all started on June 20, when Slovakian fitness enthusiast Roman Kambur posted a video of himself kicking the cap off of a water bottle.

https://www.instagram.com/p/By76XO0oT4c/?utm_source=ig_embed

Slowly it became a trend among the fitness influencers and celebrities too joined the trend soon. Giving you the description of this challenge- A bottle is placed on a table with cap loosely fixed on it. The person trying the challenge must untwist the cap with a roundhouse kick. Also, the entire challenge should be recorded in Slow Motion to help audience understand whether you’ve actually done it.

Here are some Bollywood celebs who have tried it till now:

Akshay Kumar

https://www.instagram.com/p/BzcTHSpHHhq/?utm_source=ig_embed

Sushmita Sen

https://www.instagram.com/p/BzhOzZUhL5u/?utm_source=ig_embed

Tiger Shroff

https://www.instagram.com/p/Bze3q9InaIN/?utm_source=ig_embed

Kunal Khemu

#BottleCapChallenge #stayhydrated and thank god for opposable thumbs 👍 pic.twitter.com/qvJPkhKAQd

— kunal kemmu (@kunalkemmu) July 4, 2019

Seeing the trend, Amul came up with a creative ad following #BottleCapChallenge

#Amul Topical: The latest trend becomes viral sensation! #BottleCapChallenge pic.twitter.com/M28nT4wZsb

— Amul.coop (@Amul_Coop) July 5, 2019

Amul fans started praising them for winning hearts from time to time with advertisements based on ongoing topics.

1.

Wah …superb

— Pallavi(Ruby)Baruah🇮🇳 (Modi Ka Parivar) (@25rubybaruah) July 5, 2019

2.

Wah …superb

— Pallavi(Ruby)Baruah🇮🇳 (Modi Ka Parivar) (@25rubybaruah) July 5, 2019

3.

That what we can call a "Healthy" challenge..👍👍😁😁

— Rahul Devare (@RahulDevare20) July 5, 2019

Have you tried this challenge yet? Let us know in the comments section.

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