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Amul Once Again Proves Its Marketing Mind With Tribute To Sushma Swaraj

| Published on August 8, 2019

As the country mourned the demise of Former external minister, Sushma Swaraj, Amul paid its tribute to the much beloved minister in its own way. 

Amul shared a black and white cartoon featuring the BJP minister in her signature attire sitting at her desk saying, “Swarajya ka aham hissa…(an integral part of self-governance)”. 



View this post on Instagram


#Amul Topical: Tribute to Sushmaji, respected lawyer and leader.

A post shared by Amul – The Taste of India (@amul_india) on

Swaraj, who has also served as the former leader of Opposition and chief minister of Delhi, won hearts with her fiery speeches, wit and sense of humour. With over 10,000 likes on Instagram and another 5,000 on Twitter, the cartoon resonated with many.

Here’s how people reacted:

RIP ma’am! You will be dearly missed!


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