| 3 minutes read

3 minutes read

Amitabh Bachchan Invests In NFTs, Becomes The First Celebrity To Do So In The Country

| Published on August 31, 2021

Amitabh Bachchan, India’s iconic megastar has always been seen keeping up with trends over the years. And this time, he’s done it again. Diving into the world of digital assets, this megastar is the first Indian actor to invest in Non-fungible tokens or popularly known as NFTs . Doing justice to his famous dialogue- “Hum jahan khade hote hai, line wohi se shuru hoti hai”-again.

What are NFTs and what will be launched by the icon

An NFT is a data unit stored in the form of a code on a digital ledger called blockchain. A blockchain certifies the digital asset to be unique and hence cannot be interchangeable. It helps in tracking the ownership and validity of each asset. NFTs are used to represent all types of digital content like audios, videos, photos, music albums, painting, games and even memes. Amitabh Bachchan will launch some very exceptional NFTs that feature distinctive and limited artworks based on him and his life. These will be available on the site, developed by Rhiti Entertainment and These NFTS will represent his iconic status and will also mark the launch of the platform. The collection launched by Mr. Bachchan will include a recital of distinguished poems from Madhushala, written by his father Harivansh Rai Bachchan as well as posters that spotlight his career’s landmark moments, signed personally by him. The site will also have a feature of allowing users and enthusiasts to share different NFT ideas which will be shared with the superstar. This will give them a hands-on experience and will ensure user involvement.

Mr Arun Pandey, Chairman and MD of Rhiti Group, thanked the actor profusely and tweeted his thoughts expressing gratitude. His group is into talent management and excels in sports and celebrity management. His purpose in starting this venture is to entitle artists and sportspersons on a global level and parallelly help their fans get sterling content. makes it extremely easy for those using digital forms of payment to buy NFTs and even trade them in auctions, thereby transforming digital storage of content. It allows for all processes that create value for a customer like price protection, minting, uploading and even publishing them.

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