Amazon Prime, in collaboration with Wieden+Kennedy, has launched a captivating out-of-home campaign that places renowned personalities like US rapper Post Malone and pop sensation Dua Lipa in the spotlight. The campaign aims to promote Amazon Prime’s diverse offerings through cleverly designed billboards featuring everyday items and catchy, pun-laden taglines.
The Art of Fusion
The billboards, strategically placed across New York, seamlessly blend the celebrity status of Post Malone and Dua Lipa with mundane yet essential items like playing cards and popcorn. The diptych format showcases the celebrities alongside relevant products, creating a visually striking and engaging narrative.
Puns and Play With An Attractive Messaging Strategy
Wieden+Kennedy’s creative prowess shines through with pun-filled posters that draw connections between the celebrities and Amazon Prime offerings. Lines such as ‘From game changers to card games. It’s on Prime,’ paired with images of Malone and playing cards, exemplify the campaign’s witty messaging. Similarly, ‘From snacks to music. It’s on Prime,’ complements visuals of Dua Lipa and a popcorn maker.
Expanding Beyond Billboards With Multi-Channel Approach
This out-of-home push extends beyond traditional billboards, incorporating a multi-channel approach. The campaign is strategically supported by paid social media initiatives and digital display advertising. By leveraging various platforms, Amazon Prime aims to maximize the campaign’s reach and impact.
A Continuation of Amazon Prime’s 2024’s Kick-Start Campaign
The ‘It’s On Prime‘ out-of-home campaign follows two earlier advertisements from Amazon Prime at the beginning of the year. These initial ads focused on how customers could embark on new interests and hobbies in 2024, setting the tone for a year of exploration and discovery.
In summary, Wieden+Kennedy’s latest collaboration with Amazon Prime for the ‘It’s On Prime’ campaign delivers a visually appealing and cleverly executed out-of-home experience. By featuring globally recognized figures alongside everyday items, the campaign effectively communicates the diverse offerings available on Amazon Prime, engaging audiences across New York and beyond.