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2 minutes read

All You Need To Know About ICC World Cup 2019 In Terms Of Brands & Money Involved

| Published on May 30, 2019

The war for the throne might be over, but the war for the cup has just begun. 

ICC World Cup 2019 has just begun and India is cheering hard for their men in blue. Being played in England and Wales this year, the event is likely to have an estimate global viewing audience of 1.5 billion giving brand the perfect opportunity to improve their brand recall value and make their presence felt during the event. 

Indian Sponsors For ICC World Cup 2019  

MRF Tyres also the official sponsor of ICC Cricket rankings, Beer brand Bira 91, India’s premier whisky brand Royal Stag, digital fantasy sports platform Dream11, Bengaluru-based sports business company Gaames and Britannia Industries are the leading Indian brands with the commercial association for the ICC World Cup 2019.

Indian Brands Sponsoring International Teams

Two other Indian brands Kent RO and Amul will also mark their presence in England and Wales during the May 30-July 14 World Cup as the respective sponsors of Sri Lanka and Afghanistan Cricket teams, marking the first occasion for an Indian corporate to have endorsement deal with an overseas team on the big stage of the ICC World Cup.

International Sponsors 

The list, besides the six Indian partners, includes Japanese automobile company Nissan, Chinese smartphone Oppo,, Emirates Airlines, MoneyGram, app-based taxi service Uber, Coca-Cola, GoDaddy, Hublot watches, Australian winery Wolf Blass, Swiss bank UBP, Thatchers, Champagne Veuve Cliquat and Pakistan’s discount debit cart Golootlo.

Broadcast Partner

Beyond the brand associations, ICC’s Broadcast partner Star Sports remains an Indian entity. Star India owned Star Sports in 2014 had committed then an unprecedented ₹ 11,880 crore for the global media rights of the all ICC events for an eight-year cycle between 2015 and 2023. The deal includes exclusive live and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20 and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.

The battle has just begun, who do you think is winning the cup this season?

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