Aditi Anand has stepped down from her role as General Manager (GM) Marketing- L’Oréal Professionnel at L’Oréal after two years of association.
Before this, she served as Head- Creative Strategy for Coca-Cola (India and SouthWest Asia) from June 2021 to October 2002. In this role, she led the creative strategy for Coca-Cola in India and Southwest Asia. and was responsible for translating the brand and business strategy into a consumer strategy and communicating the same through platform ideas.
Previously, she was Head- Brand, Media, and Digital Marketing at HMD Global from February 2017 to June 2021 and spearheaded the brand and media strategy for Nokia mobiles in India. Earlier, Anand served as Head of Marketing- YU Mobiles at Micromax Informatics from April 2015 to October 2016.
From January 2014 to April 2015 she was Senior Marketing Manager- Lifestyle and Home at Flipkart.
In the past, she was associated with Bharti Airtel for more than six years. She joined the company in June 2007 as Young Leader- Consumer Insights and Marketing Research. After this, she was elevated to Assistant Brand Manager- BTL and Trade Marketing in January 2008.
Subsequently, she was promoted to Brand Manager- DTH and m-Commerce in June 2010. Finally, she served as Senior Brand Manager from August 2011 to January 2014.