Technology has changed so many things in our lives within last few years. Believe it or not, everything we buy today has a direct or indirect connection with technology. The new technologies help brands to determine what makes you buy something if you don’t have a need for it. There are gadgets that can track your eye movements to capture emotions including anger, happiness, approval which helps companies to know about your preferences in better ways.
Consumer surveys have now become older techniques which have been updated with so many new things. These new techniques reveal that our purchasing decisions are mostly affected by both rational and emotional factors. Several types of research are being done to know which parts of our brain the main role in deciding what to buy and what to ignore.
With the introduction of e-commerce websites, marketing methods have also become digital. Smart Companies pay big attention to the internet world as most of us spend a lot of our time on the social media websites daily. The pages we like, the groups we join, all these are a very important piece of information for brands. It is also expected that virtual reality will also play a crucial role in the coming future to know what exactly we think before spending our money and time on something.