Aaj Tak took top position as news provider for Hindi viewers during the coverage of Lok Sabha election results day on June 4, reaching 50% of the Hindi news-accessing audience across its YouTube channel, website, and app platforms, according to the Nielsen Mobile Panel.
Every second Hindi news viewer accessed Aaj Tak via mobile on counting day amongst Hindi news accessing audience on mobile, as per Nielsen’s data (unweighted).
The network emphasised that this remarkable achievement underscores Aaj Tak’s continued dominance in the Hindi news segment. The channel’s commitment to delivering accurate, timely, and engaging news content has resonated strongly with its audience, ensuring that Aaj Tak remains the preferred news source for millions.
Aaj Tak’s innovative approach to digital news dissemination has further cemented its reputation as the leading news channel in India, showcasing its ability to adapt and thrive in a rapidly evolving multi platform media landscape, it added.
