Zuru‘s 5 Surprise Mini Brands are this season’s new trendy craze among the kids. The only reason they are so much in demand is because of the almighty social media platform.
The toy comes as a capsule filled with five tiny versions of everyday household brands, including Dove, Twinkies, Lipton Tea, and more.
The contents of the capsule are like a mini surprise as the contents are unclear unless you open it. Unboxings of this toy have become a popular trend in TikTok. The hashtag used in the videos, #MiniBrands, has garnered over 393 million views.
Even the Walmart officials have confirmed that the toy has become very popular all thanks to the viral TikTok videos.
Zuru, which launched the 5 surprise mini brands toy in earlier this year, made a press release in November. Company’s global marketing director Renee Lee acknowledged the “tremendous response” to the 5 Surprise brand.
The brand has seen such a craze that the toy was out of stock on Target.com and close to selling out on Amazon.