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A New Food Delivery Startup Is Going Viral; Delivers Homemade Food At Your Doorstep

| Published on February 2, 2020

Online food delivery apps, like Zomato & Swiggy, play a very vital role in our lives. Especially if you are living in another city for work or education purpose, away from your home. In this case, these apps become more of a necessity rather than a luxury.

It is also true that no matter how useful these apps might have been, there has always been a fact that too much junk or restaurant food may not be good for our health. But what to do if you really want a home made meal but have no time for the preparation?

JustMyRoots, a Gurugram-based food tech platform, was started in 2017 as an answer to just that. Last year, they have introduced their Direct from Home service, which lets families send their children some of their favourite home-cooked foods, no matter how far away from home they might be.

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CEO and Co-founder Samiran Sengupta expressed,

People have to move out of their native places to study or work in metros. But they miss their native food or brands, and of course the dishes prepared by their mothers. We wanted them to live close to those memories and those foods

The purpose of the food-tech company was simple, to take people back to their roots. JustMyRoots initially began by bringing on board restaurants and vendors from various cities, to ship their merchandise to people missing a taste of their home.

The startup, which claims to be India’s first inter-state home delivery service, today has a team of 15, with Samiran and Promita as co-founders & Rajan Sachdeva as a chartered accountant with over 20 years of experience.

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The company has on board various reputed vendors and restaurants such as Tunday Kababi from Lucknow and Arsalan from Kolkata. Convincing these players was another challenge they had to overcome.

Samiran Says,

They were understandably concerned about putting their reputation on the line by shipping inter-city. The risk of food going bad was too high for them. However, we asked them to try our service by first shipping their food to friends or relatives — people whose feedback they could trust.

With a presence in 16 Indian cities, plans are afoot to expand to at least 30 cities by March this year. The company is also working to expand to 10,000 vendors by 2021.

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