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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

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    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Home What’s Buzzing

A McDonalds Chicken Nugget Gets Sold For ₹73 Lakhs. Find Out Why

Sarah Kari by Sarah Kari
June 10, 2021
in What’s Buzzing
A A

The recently launched Mcdonald’s BTS Meal, which includes a 10-piece McNuggets, medium fries, a medium Coke, and sweet chilli and Cajun sauces inspired by menu items in McDonald’s South Korea created quite a stir in Utah, United States.

And why is that?

An individual who ordered the BTS Meal got a chicken nugget which was in the shape of a character from the popular game ‘Among Us’. This chicken nugget got sold on eBay, the online shop known for engaging in auctions and consumer to consumer sales. The bidding went on for two whole days and was sold by a user named ‘polizna’ from Draper, Utah. The two USP’s, if you may, of the chicken nugget were one, that it was a part of the limited-time offering of the BTS Meal by Mcdonalds and that it was shaped as the Among Us character. After two days of bidding, the chicken nugget was sold for USD 99,997 or ₹73 lakhs on the website.

The news soon caught on and got viral in no time. The Among Us Twitter handle also joined in on the discussion of the infamous Mcdonalds chicken nugget and demanded one too!

THE NUGGET SAGA IS OVER 🐔🍗

the Among Us shaped chicken nugget (https://t.co/9I02dtWdmf) has sold for $99,997.00 + shipping????????????

here is a cursed tribute to a strange week, may the winner be blessed by the bean form forever pic.twitter.com/cJwFyj9XtB

— Along Us (@AmongUsGame) June 4, 2021

there's a $34,443.43 among us chicken nugget on sale and i don't know how to feel about it??? but also?? i want ithttps://t.co/9I02dtWdmf pic.twitter.com/uf3bRe6dDE

— Along Us (@AmongUsGame) June 1, 2021

Other brands also joined in on the fun and took the discussion forward, explaining their disbelief in comical ways.

For that price it must come with Szechuan Sauce.

— Xbox (@Xbox) June 1, 2021

An Among Us shaped nugget from a BTS Meal is going for over $30K on eBay.

And no, it's not an NFT, this is a real nugget. Imagine if it was paired with some Szechuan Sauce.

Just in case you want to bid, here's the link: https://t.co/ONm0ye2UlY pic.twitter.com/Cwn6b6QLIT

— Product Hunt 😸 (@ProductHunt) May 31, 2021

A chicken nugget shaped like an Among Us character has sold at auction for almost $100,000. https://t.co/amNPPEj0vk pic.twitter.com/rUlgDysULF

— IGN (@IGN) June 4, 2021

McDonald’s chicken nugget resembling ‘Among Us’ character sells for almost $100K on eBay. 💰

Story: https://t.co/ELi61jvlye pic.twitter.com/HyFaduQb5m

— Complex Pop Culture (@ComplexPop) June 4, 2021

The bidding war for this highly-coveted Among Us chicken nugget has finally ended at a whopping $99,997… https://t.co/ivSBZhKSMI pic.twitter.com/CKi43UL129

— GameSpot (@GameSpot) June 6, 2021

As per the description, the winner of the auction is entitled to receive the chicken nugget, frozen and air sealed to ensure freshness. The chicken nugget went quite viral on Twitter and has got everyone tweeting about it.

https://twitter.com/its_menieb/status/1399815226283986954

https://twitter.com/Smiley_Ace3/status/1399816884963450881

With only ~12.5 hours left, the BTS Among Us nugget's high bid has somehow reached nearly $100k https://t.co/mR5VIaqFCt pic.twitter.com/szIpBkz64P

— Red Bard (Kennedy) (@RedBardIsCool) June 3, 2021

https://twitter.com/koosvIogs/status/1400207621605494785

Among Us has been very responsive to all tweets and been replying wittily to all comments being made.

honestly if you thinking about it, it'd be way weirder if no coincidences *ever* happened

— Along Us (@AmongUsGame) June 1, 2021

bold of u to assume i just have $35k lying around to spend on a single nugget

— Along Us (@AmongUsGame) June 1, 2021

quick time to contact some millionaires on a good investment

— Along Us (@AmongUsGame) June 1, 2021

😔 i have no money for it

— Along Us (@AmongUsGame) June 1, 2021

That’s a lot of fanfare for a chicken nugget that essentially isn’t even in a condition to be eaten.

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