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A Brief Look Into AAP’s Political Advertising Strategy For Upcoming Delhi Assembly Elections

| Published on January 16, 2020

The struggle of power in India continuously keeps going all the time of year in one or other part of India. And most parties invest heavily in the advertisement.

Kejriwal

Next month, in Delhi, assembly elections are scheduled on Feb 8, and the ruling party (AAP) has already taken its sleeves up and gone out on the all-out war with opposition parties with thoughtfully crafted advertising strategy.

According to the RTI sought by IANS, Kejriwal led AAP spent Rs 311.78 crore on advertisements between 2015 and 2019. By looking at the advertising campaign of AAP for upcoming Delhi assembly elections 2020, it appears AAP have invested significant amount this time as well.

Have a quick look at the AAP’s advertising efforts so far.

Viral videos on Social Media

Super Kejriwal

Lage Rho Kejriwal

Naye Saal Ki Shubhkamnaye

AAP Ka Report Card

Kejriwal Phir SE

Memes on Social Media

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Endorsement on AAP and Kerjirwal’s official Twitter accounts

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Interviews on News Channels

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Also Read: How AAP Is Using Autorickshaws For Its Election Campaign

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