ET NOW has emerged as the most watched business news channel on YouTube across English and Hindi cohorts amassing 89.54 million views and 110.73 million views respectively in April and May 2024, as per Playboard data.
Zee Business secured the second position with 85.52 million views in April and 93.17 million views in May. CNBC Awaaz secured the third position with 35.85 million views, in April, followed by a notable surge in May, garnering 74.44 million views.
Other channels listed in sequential order were Business Today, CNBC-TV18, The Economic Times, Money Control, NDTV Profit, and Money Control Hindi.
Rohit Chadda, President and COO- Digital Business, Times Network said, “ET NOW’s digital expansion has been transformational. We plan to further expand our coverage of real estate, taxations, insurance, infra, tech and automobile in line with digital consumption trends. At ET Now, we connect with aspirational viewers, providing advertisers an ideal platform with extensive reach and a targeted audience interested in markets, stocks, startups, and investments and more. Having swiftly achieved market leadership, we will soon be launching specialized tools for personal finance and business enthusiasts on ETNow.in.”
