Social media is something that should be taken very seriously for the marketing of any business. There are different social media networks available which are favorable for any startup in different ways. Each platform is unique and has its own benefits. We have tried to use some data which will help you to create marketing strategies for your business.
Facebook is the most used social media network in the present online world. The main points about Facebook usage are:-
- 2 Billion monthly users.
- 75% of users spend 20 minutes on Facebook every day.
- Around 500 million people watch facebook videos every day.
- Facebook Live popularity has risen 330% since its launch.
- Users watch Facebook Live videos 3 times longer than non-live videos.
Strategy:-This data tells us the value of going live and using videos for marketing strategies. Users tend to engage more with videos that are small and having autoplay.
Instagram is mostly used for quality images and videos related to fashion and clothing industry. The things to keep in mind about Instagram are:-
- 800 Million monthly users of Instagram.
- Monthly users grew 24% in 2017.
- Half of the users use Instagram daily posts tagged with a location have 79% higher engagement.
Strategy:-This leads us to the fact that we should use geo-targeted content and high-quality images for marketing on Instagram.
Twitter is a social network service which is popular for the celebrity tweets and brands fights. The data facts about Twitter are:-
- Twitter has 328 Million active monthly users.
- Daily active users have increased 14% each year.
- An average user follows 5 businesses.
- 80% of users have mentioned a brand in a Tweet.
- Companies active on Twitter see a 19% increase in customer satisfaction.
Strategy:-The posts on Twitter have been restricted to 140 characters, which gives us an idea that short and smart marketing should be used on Twitter and any brand has to prioritize customer service and engagement above anything.
Pinterest is a social network that is famous for providing innovative ideas through images and animated gifs. Data analysis on Pinterest shows that
- Pinterest has over 200 Million monthly users.
- 50 million users joined Pinterest after October 2016.
- Around 67% of the users visit Pinterest on mobile while shopping.
Strategy:-Pinterest is very useful for e-commerce websites. For obtaining the benefits of Pinterest every marketer should link their websites to pins to increase the traffic and sales.
We hope these social media strategies will help you to market your business and achieve success.
