What is Moment Marketing?
Moment marketing refers to creating relevant and consistent connections between offline and online media in real-time. The key to really “being there” when a customer reacts to a TV ad, sports event, or even a change in the weather is the ability to link offline media with search intent.
The Trend Of Moment Marketing
The strategy of using ongoing on social media trends in marketing has lately been on the rise. Brands are now much focused on following the social media trends in addition with creating engagement and creating unique and viral content. This has also led brands to showcase their creativity in the best possible ways.
Best examples in 2019
Here are the best moment marketing examples that took social media by the storm-
1. Rahul Bose Moment
Not so long ago Bollywood actor Rahul Bose had tweeted about the bill he had received during his stay at JW Marriot, Chandigarh for ordering a couple of bananas for which he was charged a whopping Rs.442.50. His tweet not only created a stir on social media, it made headlines followed by which the government later fined the hotel for unfair charging.
But this is how our favourite brands used the moment for their marketing-
Eat pizzas🍕 like a bose!#TastiestPizzasAt99 pic.twitter.com/wgdzXpZAqk
— Pizza Hut India (@PizzaHutIN) July 25, 2019
prime subscription is just Rs. 129 per month btw 👀 pic.twitter.com/oqzA81ssan
— prime video IN (@PrimeVideoIN) July 25, 2019
No bewakoof banana!🍌 pic.twitter.com/MNaCh9gNLv
— Brand Factory (@BrandFactoryIND) July 25, 2019
People maybe #GoingBananas over the cost of bananas, but the price of bananas at the Reliance SMART superstore will make you go ga ga. Visit today! #SMARTgiri #RahulBoseMoment pic.twitter.com/UxhumsymZY
— SMART Bazaar (@SMARTBazaarIn) July 25, 2019
2. Hima Das
Hima Das, the Indian athlete not only made the nation proud of her record-breaking performance but also broke the internet as brands took a moment to celebrate her.
5 Gold Medals in 19 Days 🤩 Uff kya #Kia, dil jeet liya ❤ Congratulations, #HimaDas on a #Badass run across international athletic events. 🏃♀ Thank you for making #India proud. #Seltos #DhingExpress pic.twitter.com/NfQx6eEssv
— Kia India (@KiaInd) July 22, 2019
3. Sacred Games 2
With the premiere of the much awaited sequel Sacred Games 2 also came a storm on internet of its content which included memes from brands and funny videos.
Time yaad rakhna, aaj 12 baje! 100% Shopping Back goes LIVE! Start making your Checklist Now! Offer starts – 15th August, midnight.
Visit https://t.co/bec5jZAVk8For regular updates on online exclusive offers, follow us on:
Instagram: https://t.co/NrWlWrBddE#SacredGamesSeason2 pic.twitter.com/TLX5F5qDVZ— Brand Factory (@BrandFactoryIND) August 14, 2019
“Apun kaha tha maalum nahi,
Apun ko toh bas pizza mangwana tha!”
Aap bhi mangwalo. 🍕Order now 📲
Apple iOS: https://t.co/wpFK5zF9lE
Android Play Store: https://t.co/CEbXk8Hg0X
Website: https://t.co/zHVonTxTRO#sacredgames #sacredgames2 #DominosPizza #DominosPizzaIndia pic.twitter.com/yXPKCtCXRC— dominos_india (@dominos_india) August 15, 2019
. @NetflixIndia, we’ve got our ‘chhatris’ ready ☂️. To buy your pack, click on https://t.co/Zxm4JtVXsc. #SacredGames2 #sacredgames2trailer pic.twitter.com/eMEPzrdugV
— Durex India (@DurexIndia) July 10, 2019
There are many more trends including #BODMAS, Mature Bag, Double Arrow and Chakkra that went viral on social media and brands made the most of them. Which one was your favourite Moment Marketing creative of 2019? Share your views in the comments section.
Also Read: Moment Marketing: How Brands Are Making The Most Of F Gear “Mature Bag” Trend
