When it comes to the online dating app, who doesn’t know about tinder. Swipe, matched, date is all what tinder is. Tinder has been one of the most successful dating apps of this generation and is truly considered as a trendsetter. But have you ever wondered how the online dating app makes money?
Founded by Sean Rad and Justin Mateen in the year of 2012, Tinder’s rise has been rapid, In just over a year Tinder has seen 100 % growth and by 2014 the number of users reached to 50 million.
Initially, Tinder was free to download dating app. But with the course of its rising popularity, tinder changed its operating model in 2015 to a freemium business model.
1.Tinder plus
Tinder plus is a subscription-based service which allows users to access these special features:
a)Unlimited Swipes
b) Passport (find a match at any location)
c) More than 1 Super Like per day.
d) Rewind Feature (undo the last swipe)
e) 1 Boost every month
Tinder Plus costs $9.99 a month for users under 30 years old and $19.99 for those 30 and above.
2.Tinder Gold
This feature is an extension of tinder gold which provides all the Tinder Plus features along with the new Likes You feature.
a)Unlimited Swipes
b) Passport (find a match at any location)
c) More than 1 Super Like per day.
d) Rewind Feature (undo the last swipe)
e) 1 Boost every month
f) see who likes you
Even the swipe feature is added with gold heart logo which indicates that the person has swiped you right. Tinder Gold costs around $29.99 per month, with a price break if you commit to 6 or 12 months at a time.
3.Sponsored profile
Whenever a user like (swipe right) a sponsored profile, he gets automatically matched and receives a pre-drafted message from the sponsor with whom he can either converse or engage by clicking on the link. Chatbots are usually used for this purpose.
According to the 2017 statistics the revenue of tinder has reached about $3bn. As tinder is available in about 40 languages and is used in 196 countries, therefore, one can imagine its subscribers and users.
