Social media platforms have become an effective medium for brands to express their emotions against competitors. In the recent past, we have seen several posts which show how updated brands are about the latest trend and they never miss a single opportunity to poke others. Especially on Twitter where customers keep an eye on everything that brands post and share about.
Britannia has recently completed its 100 successful years and is moving forward with the latest logo change.
Also Read: Britannia Launches New Logo With Purpose Of Becoming ‘Total Foods Company’
Parle, one of its biggest rivals took to Twitter and congratulated Britannia with a special a special wish. Congratulations on completing a hundred years, @BritanniaIndLtd! The Parle Family extends its warm wishes. #Britannia100 the tweet read.
Congratulations on completing a hundred years, @BritanniaIndLtd! The Parle Family extends its warm wishes. #Britannia100 pic.twitter.com/IyENVm5H7U
— Parle Products (@ParleFamily) August 21, 2018
We loved the way how Parle has included Melody in this wish. Britannia would have also felt same and replied with a sweet gesture.
A gesture this sweet calls for a special tweet pic.twitter.com/PiLeUnXpcx
— Britannia Industries (@BritanniaIndLtd) September 6, 2018
Parle was quick to come up with something great.
Listen to your Little Hearts. #ParleMelody pic.twitter.com/UIX0uwsAdK
— Parle Products (@ParleFamily) September 7, 2018
Also Read: Vodafone & Idea Talked About Merger On Twitter. Jio Had The Best Reply
Twitterati came to know about this convo within no time and expressed their views:
Melody islie sweet hai kyuki usme little hearts hai!
This is awesome! such a good gesture from competitors.
Melody islie sweet hai kyuki usme little hearts hai!!!
— sameer pithadia (@sameerpithadia) September 7, 2018
Thank you both for joining us
Amazing bonhomie between Marie & Glucose Biscuits takes #frenemies to a different level … thank you both for joining us over the morning cuppa, the evening chai & hopping into our pockets when we were kids !
— MVS Murthy (@mittispeaks) September 7, 2018
The sweet opponents love each other
The sweet opponent loves each other…
— Bhaskar Ghosal (@Bhaskarghoshal) September 7, 2018
Perfectly healthy competition
That's called a perfectly healthy competition… Consumers stand to benefit from such dynamics! Kudos Parle & Britannia!!
♥️♥️♥️👏👏👏— 🇮🇳Ashwini🇮🇳 (@AshwiniPalkar1) September 7, 2018
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What do you think about this conversation these 2 famous brands had? Do let us know your views in the comments section.
