Brand wars can be really interesting, BMW and Audi have the habit of playing with each other using marketing tactics. As everything is going digital, brand wars have also shifted to Twitter as people aren’t that interested in billboards.
It all started with a tweet from BMW, in which there was a picture of a Yas Marina Blue BMW M4 sitting in front of some circles of light. Sparks fly for this #M4 in exclusive Yas Marina Blue’ BMW’s tweet read.
Sparks fly for this #M4 in exclusive Yas Marina Blue. Image by @jinphotos. #MMondays pic.twitter.com/05bohy4Inj
— BMW USA (@BMWUSA) August 20, 2018
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After seeing this image post by BMW, Audi couldn’t control themselves to notice Audi’s logo in firecrackers. Yeah, you can see at the back of BMW car image, there were circles that looks like Audi’s logo. If you still cannot spot it then here’s the logo of Audi.
And Audi replied by taking a dig on BMW
When you see it… https://t.co/t5C4ejMMBp
— Audi (@Audi) August 21, 2018
Users on Twitter found the response of Audi very interesting.
Yeah, the Audi rings are always BEHIND the BMW’s
Yeah, the Audi rings are always BEHIND the BMW’s 😎
— Sanna Lisko (@SannaLisko) August 22, 2018
I love the banter
I love the banter. Reminds me of this… pic.twitter.com/kBAyPEkjim
— Daniel Kim (@dankim206) August 22, 2018
Your obsession with #BMW is worse than first thought.
Your obsession with #BMW is worse than first thought – just when we thought you were getting it right (New #A5), now this… pic.twitter.com/HPaSKeNCBN
— Luwan (@MrVanLL) August 22, 2018
One of them replied: “Can’t wait for BMW’s response”, to which Audi followed up with “We’re waiting”.
And BMW came up with something amazing. Its tweet said: “We see it, where we usually do… in the rear-view mirror.”
We see it, where we usually do… in the rear view mirror.
— BMW USA (@BMWUSA) August 22, 2018
Probably Audi accepted the defeat and didn’t reply. Twitterati seemed to declare the BMW victory, with many comments supporting it.
It is an interesting fact that both these brands neighbors (from Bavaria) with BMW in Munich and Audi from Ingolstadt and have respect for each other but it’s also fun to have such neighborly rivalry.
Audi’s tweets are always funny yet relatable. Whoever runs its Twitter needs a raise.
