Tata Sampann, a brand from Tata Consumer Products (TCPL), has launched its latest brand campaign- ‘Pyar Bhara’.
As per the brand, the campaign brings alive the brand’s unique proposition and encourages consumers to choose food ingredients full of nature’s love. The ad shows a friendly banter between chefs Sanjeev Kapoor and Ranveer Brar while showcasing how Tata Sampann Unpolished Dal is special.
Further the brand stated that by celebrating the joy of cooking with untampered natural ingredients, the ‘Pyar Bhara’ campaign promotes the idea of consuming food in the form nature intended, making every meal both delicious and nourishing for the family, thereby fostering a deeper connection between consumers and the ingredients they use in their cooking.
The ‘Pyar Bhara’ campaign will be promoted across various digital platforms, including social media, where consumers can engage with the content and share their experiences cooking with the brand’s products. The new films have been launched live on Tata Sampann’s social media.
Click here to watch the new film:
Talking about his association with the brand, Kapoor said, “Cooking is an honest art. The dish will only come alive if your efforts and ingredients are full of love. That’s why I choose Tata Sampann. Their products have nature’s pure and unlimited love. You can feel it every time you cook with their products. I’m proud to be part of a campaign that celebrates this love for Indian food. Nature’s. Mine. Yours.”
To this, Brar said, “Tata Sampann reminds us that the most nourishing, delicious food is the one nature provides in its intended form. I believe the secret to preparing great food lies in respecting the way nature makes it and I’m thrilled to lend my voice to a campaign that captures this sentiment beautifully. Tata Sampann’s close to nature products can truly elevate the joy of home-cooked food.”
Speaking about the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said, “We believe that polishing is a harsh process which takes away most nutrients dal has to offer. This is why we don’t polish our dal- we bring it to our consumers, unpolished and full of Nature’s Love. And not just dals, all Tata Sampann food holds the same promise.”
Sharing his thoughts, Anurag Agnihotri, Chief Creative Officer (West), Ogilvy India, said, “When food isn’t processed and tampered with, doesn’t have anything artificial or superficial, what does it have? Perhaps, just love. Tata Sampann doesn’t polish its pulses and its pure spices have native natural oils, retaining the love that nature has put in it. This is the idea that we wanted to bring alive. And coming from two beloved Indian chefs, it will hopefully be heard, understood and loved.”
