Karthik Gurumurthy, who built and scaled both Swiggy Instamart and Swiggy Mall multifold in his close to three-and-a-half years long association with the IPO bound food and grocery delivery platform- Swiggy, has now set his eyes on building TEN x YOU– a Global Sports Performance Brand from India.
For the launch of the same, Gurumurthy, who was earlier associated with Swiggy as Head- Instamart from August 2020 to December 2023 followed by Head- Swiggy Mall from May 2023 to December 2023, has already got master-blaster Sachin Tendulkar to put on his CEO’s hat to get people to put on their running shoes.
“TEN x YOU is an activewear brand that believes that all work and no play makes Jack not just dull, but also angry, irritable, stressed and sad. And no one needs more of that. We believe play is a wonderful way to tap into your happy hormones and be your best self- both physically and mentally. So we took it upon ourselves to get you to play more and scroll less,” the brand mentions on LinkedIn.
“We’ve married Sachin’s years of experience on the field with his passion for sports to create high quality footwear, apparel, equipment, gear and accessories. Watch this space for updates once we go live,” it adds.
Announcing the launch of TEN x YOU, Gurumurthy took to LinkedIn to point out, “A country of 1.4 Bn people and so many people who are ardent followers of sport – Yet we don’t have a large Global Sports Brand from India. We want to build a large business in every sport, starting with the largest sport of our country, Cricket. We want to be the largest cricket brand in the world – India is an expert in cricket and the world sees it in the same vein as how it sees India in Ayurveda / Yoga. Global Experts! Hence, we believe that the biggest brand in cricket should be from India. We want to build something very similar to what Nike did in Basketball, Li Ning did in Badminton- Expert in technical sport and build a great performance brand in sports.”
Furthermore, he also went on to add that he is looking forward to the day when TEN x YOU would be the title sponsor of a Cricket World Cup or Cricket in Olympics.
That being said, with the company tagline being #Let’sPlay, TEN x YOU is backed by Peak XV Partners and Whiteboard Capital and is on a mission to introduce people to the joy of play ‘once again’.
Prior to taking up this mantle, Gurumurthy was a part of Swiggy for about three-and-half years, between August 2020 to December 2023, and before that, he worked with Cipla Health as Chief Sales Officer from April 2018 to July 2020.
In the past, he was also associated with A.T Kearney, Mondelez International and Oracle.
