Admitad, a partner network that provides hi-tech solutions for advertisers and publishers to grow their businesses with strategic partnerships, has announced the integration of Cashli, a fintech startup, within its structure.
As per the company, Cashli’s focus market is India and already has over 1 lakh unique local partners earning on selling products of banks and other financial institutions. Meanwhile, Admitad plans to invest $5 million in the development of a new stand-alone business department.
Moreover, the company clarified, the integration of Cashli into Admitad will allow it to nurture and polish a niche product that will be focused on the needs and goals of financial and insurance companies. It will also open up new segments of publishers- insurance agents, call centres, and regular affiliates working with this segment of advertisers.
Furthermore, the company stated that Admitad India will stop working with these advertiser segments and will bring all of them under the wing of the Cashli team. With this, Admitad expects that it will improve the level of service and increase the effectiveness of affiliate programs for both current and future financial market advertisers.
The startup collaborates with brands such as TATA Capital, ICICI bank, Aditya Birla Capital, Care Health Insurance, Acko, Reliance General Insurance, Niva Bupa Insurance, AXIS BANK, BAJAJ FINANCE, FLEXI LOANS and others.
The company clarified that the Cashli platform is focused on supporting offline partners and affiliates. It provides profitable strategies for YouTube channel owners, Telegram content creators, content sites, services, and other types of affiliates.
Cashli’s integration with Admitad also involves integration with Mitgo ID for customer registration and authorisation. This aims to make it as quick and easy as possible for brands and publishers to transition to the new platform.
Neha Kulwal, Managing Director, APAC and India, Mitgo (owns Admitad) and newly appointed Head of Cashli, said, “Our strategy is not only aimed at helping partners make money from selling financial products, but also at creating tools for additional monetization for both NBFCs and services with an already established audience. We aim for each service to be able to integrate tools to sell insurance, credit cards or loans to significantly increase their revenues.”
