IndiGo has partnered with Spotify, global audio streaming platform, to launch 6E Shuffle, a a first-of-its-kind experience that generates exclusive travel playlists for users based on their journeys and preferences.
Through this partnership, listeners can access personalised playlists based on their travel destinations, moods, and genre preferences. The playlists will be available for customers to access once they download the Spotify app. Additionally, travellers will receive curated destination suggestions for their next trip, tailored to their music tastes and preferences.
Recent data from Spotify revealed that listeners in India search for travel-related music on Spotify an average of 22 lakh plus times per month, and the highest volume of these searches can be attributed to Gen Z listeners, particularly 18 to 24-year-olds. Meanwhile, the most common time for these searches is between 3 to 4 pm, and, this year, travel-related music searches on Spotify in India peaked on April 20, the brand clarified.
With 6E Shuffle, both brands bring together travel and music. As a part of this collaboration, the brands will release a video featuring I-Pop and film artist, Armaan Malik, to inspire IndiGo travellers to ‘tune in and take off in style, as there’s music for miles’. The campaign highlights that there’s music for every journey, no matter where you go, or whatever the mood, ‘there’s a 6E playlist for that’.
Furthermore, as per the brands, IndiGo and Spotify are also offering customers, booking and travelling directly with IndiGo, four months of complimentary Spotify Premium subscription.
Neetan Chopra, Chief Digital and Information Officer, IndiGo, said, “We are delighted to announce our collaboration with Spotify to offer our customers a one-of-a-kind travel experience with a complimentary 4- 4-month subscription and personalised playlists. Travel and music are interconnected, and this partnership reflects our commitment to meeting the ever-evolving needs of our customers and enabling memorable journeys. Our vision is to create an immersive experience for our customers, while we remain dedicated to delivering affordable, hassle-free, and on-time travel experiences across our extensive network.”
Neha Ahuja, Director of Marketing, Spotify India, said, “Music is an integral part of travel, whether for work or holidays, and our partnership with IndiGo is so relevant because it allows us to tap into existing and new users. We know that travel is one of the most important use cases for music, and this year alone, listeners on Spotify in India created several lakhs of playlists around travelling, with more than 7.5 lac playlists created around ‘driving’, followed by ‘travel’, ‘bus’, and ‘road trip’. We are always looking to collaborate with brands with whom our synergy matches, and we can reach the right audience, meaningfully, and this is one such example.”
