As Mumbai recently celebrated Ganesh Chaturthi, Posterscope India with Legrand, an electrical switches company, rolled out the ‘Legrand Lyncus Kamaal Ka Switch’ campaign.
Posterscope, the OOH specialist agency from dentsu India, used light and shadow art to create an installation at Lalbaug Cha Raja, captivating devotees as they waited in line for darshan. As part of the campaign, Legrand invited devotees to interact with a specially designed switch, which, when activated, revealed an image of the idol through the interplay of light and shadow.
As per the company, with Mumbai being the heart of Ganesh Chaturthi celebrations and Lalbaug Cha Raja attracting the largest footfall of devotees from across the country, this location was strategically chosen for maximum visibility and impact. The installation engaged an astounding 1.5 lakh devotees daily over the 10-day campaign.
Watch the campaign here:
Speaking about the development, Imtiyaz Vilatra, Managing Director (MD), Posterscope India, said, “The festive period is when brands aim to build an emotional connection with their audience that lasts. With this campaign, we created a memorable interaction between the devotees and the brand, seamlessly blending faith and functionality.”
Further, Sameer Saxena, Director of Marketing, Group Legrand India, said, “As we embraced the festive spirit, our activities reflected Legrand’s commitment to innovation and connection. Our campaign successfully achieved this by seamlessly integrating faith and functionality, allowing devotees to engage with our brand in a meaningful way. As we move forward, we will continue to leverage such opportunities to highlight the Lyncus range, ensuring that our products are not just seen as electrical solutions, but as integral parts of our customers’ lives. By enhancing their experiences during significant festivals, we not only showcased our cutting-edge solutions but also built lasting relationships within the community. We were excited to be part of these celebrations and looked forward to the continued growth of our brand in India.”
