MGID, a global advertising platform, has partnered with Entertainment Network India (ENIL), widely known as Mirchi.
As per the company, this collaboration marks a milestone in expanding MGID’s native advertising solutions across the Indian market through Mirchi’s digital ad network, MPing. By combining MGID’s technology with Mirchi’s client base and reach, this partnership will make native advertising more accessible to brands nationwide.
Native advertising, MGID’s flagship offering, integrates advertisements into the content of web pages, providing a non-intrusive and engaging experience that enhances user interaction and increases visibility for advertisers. MGID features formats like media and video, to ensure ad performance across devices, enabling brands to forge meaningful connections with their target audiences, it further clarified.
Through this strategic partnership, ENIL will utilise its sales network to bring MGID’s native advertising solutions to clients in over 60 cities across India. Further the company stated that the MPing platform has evolved into a robust digital advertising solution, offering campaign management for advertisers. MPing simplifies the complexities of planning, buying, optimising, and reporting, providing a programmatic advertising experience.
The collaboration is expected to drive higher brand conversion rates and engagement metrics, further elevating the value offered to advertisers.
Speaking about the development, Pankaj Sharma, CEO, MGID India, said, “We are excited to partner with ENIL, as this collaboration is a pivotal step in expanding our presence in the Indian market. By integrating our native push notifications, rich media, and video advertising solutions with ENIL’s deep local market expertise, we aim to meet the increasing demand for personalised and high-performing ad solutions tailored to the unique preferences of Indian audiences.”
Further, Yatish Mehrishi, CEO, ENIL, said, “MPing has made remarkable strides since its launch just a few months ago, earning the confidence of over 800 brands across India. Now, we’re taking it a step further by transforming MPing into a full-scale digital ad network, with native advertising at its core. We’re very excited to partner with MGID, a global native advertising leader. Together, we’ll combine our market expertise with MGID’s cutting-edge technology to offer advertisers deeply personalised, high-impact ad formats that drive meaningful engagement. This collaboration underscores our commitment to delivering exceptional value and results for advertisers nationwide.”
