The actor who since his performance in ‘Saawariya’ has captivated audiences every time, Ranbir Kapoor, has turned 42. From performing the role of virtuoso artist in ‘Rockstar’ to his dynamic character in ‘Brahmastra Part One: Shiva’, he has partaken in an array of roles and variety of movies which has made him a favourite of many brands.
Kapoor has secured rank 13th in Kroll’s Celebrity Brand Valuation Report 2023. He has charmed the audiences with his amazing comic timing in ‘Barfi’, and ‘Tu Jhoothi Main Makkaar’, to his lover boy personality in remarkable roles like ‘Yeh Jawaani Hai Deewani’ and ‘Ajab Prem Ki Gazab Kahani’.
Along with his roles in many movies across his career, he has endorsed many brands including Lay’s, Lenovo, Asian Paints, Oppo, Oreo and more. Furthermore, the Sanju star has also been the face of brands like Myntra, Moneyview, 7UP and Tasva.
According to the Kroll report, his brand value stands at 57.6 million USD, and marking his birthday, Marketing Mind has put together a list of brands he has endorsed from FMCG to electronics, from fashion to automobiles.
Arks
The actor on his birthday gave his fans something more to mull over, as he revealed a new brand by the name of Arks. The official account of the brand on Instagram posted a video featuring Kapoor, who is seen laying on the grass and looking at the stars in the night sky. As the video pans, he draws the logo of his new brand in the sky. The brand is yet to disclose its products and services, but it has teased the followers with photos of its founder hard at work.
The caption of the post reads, “Meet the founder. He’s not on social media.”
Oppo
OPPO India launched its campaign #SidWakesUp featuring Ranbir Kapoor as Sid from ‘Wake Up Sid!’ produced by Dharma Productions. The campaign was conceptualised by Famous Innovations, and introduced the OPPO Reno11 Series through the characters from the movie.
In the TVC, a party hosted by Ayesha (actress Konkana Sen) and Sid, as another character from the movie, is caught in a proposal moment, meanwhile Sid captures the moment with his OPPO Reno11 Pro smartphone.
Lay’s
The association of Lay’s and Kapoor is not new, he has starred in many of the brand’s ad films on various occasions. In 2022, he featured in the TV campaign to introduce Lay’s Sizzlin’ Hot.
The ad begins with actor Radhika Madan crying on her vidai, while Kapoor, the groom, seemed to grab everyone’s attention as he was also weeping. Upon being asked why he is crying, he responds by saying ‘Raha nahi jaata’, it is soon revealed that he is enjoying the Lay’s Sizzlin’ Hot chips.
Lenovo
In 2014, Lenovo, the Chinese tech company, onboarded ‘Jagga Jasoos’ actor as the brand ambassador for its smartphones in India.
In the ad campaign, Kapoor is in the hospital and faces the grim reaper who has come to take him but asks him his last wish. The actor asks him to wait till his phone battery dies and the grim reaper agrees but little did he know that the phone’s battery life was longer than he expected.
Asian Paints
Conceptualised by Ogilvy India, in 2019, Asian Paints launched a new TVC with Kapoor for Ultima Protek, as he portrays the role of an aspiring politician.
In the ad his political career goes through a rollercoaster ride and so does the walls of his house. Like the paint on the walls of his house, his career too passes the test. The ad goes on as Kapoor and his entourage sings, “Abhi To Aur Chalega”.
Oreo
Part of Mondelez International- Cadbury India, appointed Kapoor as brand ambassador for ‘Oreo’ in 2013. In a fun TVC, he is seen fighting over a packet of Oreo with another actor and as they come to a middle ground with her, he later enjoys the biscuits dunking it in the milk.
Coca Cola
In 2020, in a TV commercial starring brand ambassador and ‘Roy’ star- Kapoor, as four girls are seen taking a break at 3 pm. In the campaign, the actor who was painting a mural, takes a break with Coca Cola to beat the heat.
Hero Maestro
In 2013, Kapoor featured in a TVC for Hero Maestro where he portrays his signature boyish and playful looks as he highlights the features of the two-wheeler.
Tata AIG
In 2024, the general insurance company- Tata AIG General Insurance rolled out its “expect the expected” campaign featuring brand ambassador Kapoor and filmmaker Rohit Shetty and was created by Wonderlab.
In the ad campaign, Kapoor and Shetty are seen shooting an action film and the filmmaker continues to shoot more action sequences. At the end, Kapoor highlights the aim of the campaign by saying that as action is expected from a Shetty film, so should the claim payment be expected from Tata AIG General Insurance.
7UP
In December 2023, PepsiCo’s beverage company- 7UP roped in Kapoor as their new brand face. Later, the Bollywood superstar along with his co-star from ‘Animal’ starred together in an ad for the brand. They are seen in a fun exchange as the ‘Bachna Ae Haseeno’ theme song plays in the background.
Philips Lighting
In 2015, Philips Lighting launched a TV campaign featuring brand ambassador Kapoor. Crafted by Ogilvy and Mather, the TV-led 360 degree campaign shows the ‘Barfi’ star in an interaction with parents of twins. As the twins continue to wreak havoc in the house and continue to break things, after Kapoor replaces the light switch with Philips’ Modular Switches they are not able to break at least one thing in the house.
Tasva
TASVA, The Traditional Menswear Brand launched its Autumn Winter 2023 collection campaign starring Kapoor and actress Ananya Pandey. In a heartfelt ad campaign, Rockstar of Bollywood continues to show different designer wear to Pandey. As the ad proceeds, a woman who notices the different designer clothes comments, “dulhe ke liye zada nahi ho raha hai?” to which Kapoor replies, “Inki story ka hero hoon, aur hero ki entry kabhi pheeki nahi ho sakti’.
With this campaign the brand showcased its modern values mixed with love for traditions.
Moneyview
The fintech firm- Moneyview, in 2023, launched the ‘Mann Hai Toh Money Hai’ campaign featuring brand ambassador Kapoor. In the ad film, he is sitting in a living room with his father and is watching TV, when a woman on TV is seen jet skiing. Kapoor then asks his father if he wants to go on a holiday too. With a tap on his phone, a loan was processed, and the father was teleported to a vacation instantly. Kapoor at last says the campaign tagline, “Mann hai to Money hai”.
Myntra
Recently, Myntra rolled out its latest marketing campaign for its festive fashion event, the Big Fashion Festival (BFF). As a part of the campaign, the brand in an ad film, featured filmmaker Karan Johar with his three doppelgangers and Kapoor. As Johar explains to the ‘Sanju’ superstar why he has hired two people who act like him, he also reveals the discounts on Myntra.
The films conclude with Kapoor rushing to avail himself of these offers.
Yatra.com
Yatra.com, an online travel company, roped in Kapoor as its brand ambassador in 2017. Later, the company launched a campaign introducing its new brand proposition of being ‘India ka travel planner’ featuring ‘Yeh Jawaani Hai Deewani’ actor. This film was crafted by Ogilvy and Mather and used digital and TV as the lead mediums.
