Developed by Dentsu Tokyo in 2011, Dentsu Creative has now launched Future Mandala– a tool designed to equip brands with the insights and foresight necessary to innovate and build entirely new business ecosystems in India.
As per the agency network, the tool has already been a ‘game-changer’ in markets across the globe, and with its India launch, it is now poised to lead Indian brands into a future of sustainable growth and market leadership.
In a marketplace defined by relentless change, the agency mentioned in its press note that traditional trend reports barely scratch the surface, offering only fleeting insights. Hence, by delving deep into socio-economic shifts, third-party research, and demographic trends to deliver brands a future-proof blueprint, Future Mandala will help redefines the game and future of brand strategy in the country.
As India’s rapid growth reshapes entire industries, staying relevant isn’t enough and what it takes to make a mark is bold innovation and visionary thinking, notes Dentsu Creative.
Therefore, as per the agency network, what sets Future Mandala apart is its holistic approach- unlocking opportunities not just for product innovation but also for building next-gen communication platforms and business models.
Furthermore, it also highlighted that it is owing to this powerful dual capability that the tool will help businesses anticipate change, act decisively, and lead with a transformative vision.
“Future Mandala is available as a premium, fee-based service for dentsu’s existing and new clients, offering a strategic edge in a competitive marketplace. Proven globally to drive business transformation, it empowers Indian brands to lead with purpose and foresight. Developed by Dentsu Creative’s experts, including Takuya Kagata, Partner at Dentsu Consulting Inc. and editor-in-chief of its Japanese edition, Future Mandala ensures businesses are future-ready and positioned for long-term growth and innovation,” the agency network elaborated.
Commenting on the launch of Future Mandala in India, Amit Wadhwa, Chief Executive Officer, South Asia, Dentsu Creative, said, “Understanding the future is the first step in shaping it. Future Mandala equips brands with the insights needed to move beyond short-term trends and embrace long-term innovation. This tool is a manifestation of dentsu’s commitment to ‘Innovating to Impact’, ensuring that our clients are not simply keeping pace with the market but leading it with foresight and strategic clarity.”
To this, Sumeer Mathur, Chief Strategy Officer- India, Dentsu Creative, added, “Marketers are constantly grappling with how today’s trends will shape tomorrow. Future Mandala enables them to shape entire business ecosystems—from the way they develop products to how they communicate with consumers and drive long-term growth. It draws on a wealth of data—from government reports, industry insights, and trends—giving brands a clear and actionable roadmap for the next five years. It’s a powerful tool for driving innovation in a rapidly shifting economy.”
