Social media is a territory that helps brands and users grow and make a beautiful niche of their own. Taking this into account, Marketing Mind has brought home updates of the fortnight all in one place. This edition is a chance for you to soak in all the social media updates and put them to use to give a boost to your brand.
There are millions of users on social media platforms like Instagram and X, these myriads of users translate to more audiences that can be captured and more brand influence that can be created. Every brand that leverages the tools of social media gets the golden opportunity to set a tone for itself, ranging from quirky to sensible, from colourful to monotonic, and from consumer-centric to brand-centric.
But the issue remains that all platforms go through a series of updates time and again, and it becomes almost impossible to keep up with them all. To put your mind at ease, Marketing Mind has come out with a fortnightly series that discusses all the social media updates that could be wielded to intensify the presence of your brand.
In this issue, we have talked in detail about the updates that Google and its video streaming platform- YouTube are bringing in to support brands, creators, and merchants. YouTube sharpening its sword to tackle issues like deepfake, images, audio, or videos that are generated or altered using AI; Google has made it its mission to make the technology more accessible and insightful for the merchants.
Also Read: Recently Introduced Social Media Updates You Need To Know
In another significant update, X has launched its connected television application- ‘X TV’ in beta format on many app stores. This launch could be the stepping stone that helps the Elon Musk-owned platform bring back advertisers and brands.
We are back with our fortnightly updates of social media platforms that could just be the ‘wow’ factor that your brand was looking for.
1. YouTube
In an attempt to make sharing clips from videos more accessible and easy, the video streaming platform- YouTube is now allowing users to share videos through specific timestamps.
This update has been made available on Android and iOS devices and makes it easier to share with friends and family the exact moment that had an impact on the user.
In another update, what is the most discussed issue of modern AI-generated content? The deepfakes. It is a matter that pesters all content creators, all public figures, and all brands. Deepfakes have become an important issue of 2024 after many public figures faced ludicrous videos that went viral on social media.
In a blog post, the Google-owned platform mentioned, “First, we’ve developed new synthetic-singing identification technology within Content ID that will allow partners to automatically detect and manage AI-generated content on YouTube that simulates their singing voices. We’re refining this technology with our partners, with a pilot program planned for early next year.”
“Second, we’re actively developing new technology that will enable people from various industries- from creators and actors to musicians and athletes- to detect and manage AI-generated content showing their faces on YouTube. Together with our recent privacy updates, this will create a robust set of tools to manage how AI is used to depict people on YouTube,” it added.
To further update its performance, YouTube has introduced an update that will protect younger users and make their experience better. This will begin to roll out globally, and now parents and teens will be able to link their accounts on the ‘Family Center’ hub.
In another blog post, the platform added, “YouTube is a place where teens can learn, explore their passions, express themselves, and find belonging. We recognize the important part we play in their lives and today, we’re introducing a new supervised experience on YouTube that will give parents and teens the option to link their accounts and get shared insights and notifications. This new experience is designed to keep parents informed about their teens’ channel activity on YouTube and help them provide encouragement and advice on responsible content creation.”
2. Google
Google remains at the forefront of the E-commerce industry thus making it a vital platform for brands to survive. With that information in place, the platform also looks after the merchants that come to sell their products. In an attempt to cater to the same crowd, the tech giant has introduced a series of updates, that are as follows:
Product Studio is used by merchants for AI-powered content creation. 80% of merchants who use the feature have reported that they have been more efficient, as per the platform. With this feature, users will be able to generate new product images that match their brand.
Now users can review the insights and analytics of their business easily. The new feature will include pricing reports, competitive visibility tools, and retail-specific search trends all in one place.
The platform has made it simpler to verify the brand’s website which makes it a time-saving setup. Merchants will also see suggestions on their homepage which are aimed to optimise their presence.
The platform in its blog post, said, “We’re excited to announce the full rollout of Merchant Center Next, replacing the classic Merchant Center experience. By September, all retailers will be upgraded to Merchant Center Next, which includes new insights reports, generative AI imagery tools, and a more intuitive interface.”
Furthermore, with the festive season in full bloom, Google’s Virtual Try-On is a feature to keep a lookout for. The feature uses generative AI to help users see every detail of a piece of clothing when draped. The feature is currently available in the US, users can look for clothes on ‘Search’ and click any product that includes a “try on” badge.
3. X
Earlier, X (formerly Twitter) launched the ‘X TV’ application in beta format on several app stores. The launch could be a well-scripted step in the right direction for their dormant advertising business.
In a tweet, X, informed, “Paired with our upcoming Video Tab, this marks a massive leap forward in transforming X into a video-first platform and unlocking new opportunities for creators, advertisers, and our partners.”
