Ipsos, one of the world’s leading market research companies, has launched an ad evaluation and testing solution- Creative|Spark AI, an AI advertising prediction model which allows brands to predict and understand human reactions to linear and social videos
Leverages the combined power of Human Intelligence and Artificial Intelligence to boost creative effectiveness, the same is believed to be delivering actionable insights within minutes as it is built on the foundation of Ipsos’ signature creative assessment solution- Creative|Spark and incorporates the past 5 years of Ipsos’ validated creative database, based on 18,000 human response cases.
Powered on Ipsos Facto, Ipsos’ secure Gen AI platform, Creative|Spark allows brands to understand the likely human response to their advertising.
It is currently available in the US as a self-service on the Ipsos Digital platform or through full service with Ipsos’ Creative Excellence teams and will be deployed in additional markets throughout 2024.
Commenting on the development, Shaun Dix, Global Leader of Creative Excellence, Ipsos, said, “Creative|Spark AI is designed for advertisers seeking greater value and learning from their assets, especially those constrained by budget and timing. It is particularly beneficial given the significant spend on social media advertising, helping advertisers evaluate their assets and identify areas for improvement, whether it’s one, or hundreds of creative in as little as 15 minutes.”
To this, Amit Adarkar, CEO, Ipsos India, added, “Exciting times ahead. While the Ipsos Creative Spark AI launch is taking place in a phased manner, by markets, soon it will be accessible to clients in India and will be a game changer in improving the entire ad testing and communication testing framework, providing data understanding at a mere click using customized prompts.”
