Reinforcing its commitment towards partner brands to offer them top-notch creative marketing solutions, The Content Lab has appointed Mindshare’s Prateek Mehta as its new Creative Director.
Mehta, who served the role of Director- Content+ at Mindshare for a period of more than two-and-a-half years, starting September 2021, was earlier associated with MullenLowe Lintas Group.
He joined MullenLowe Lintas as Creative in August 2019 and was elevated to the role of Associate Creative Director in February 2020. Before that he served the role of Group Copy Supervisor at L&K Saatchi & Saatchi from March 2018 to August 2019.
Earlier on, he also worked as a Freelance Consultant at Dinosaur Vietnam for a period of three months and Digital Creative Consultant at BBDO Vietnam from August 2017 to January 2018.
In the past, Mehta was also associated with Jack In The Box Worldwide, Make It Work, FanaticsDotIn, Chaupal302 and Only Much Louder.
That being said, his work, over time, has found recognition not just among clients but also across national and international forums like Cannes Lions, MMA Global and Effies to name a few.
Sharing his excitement on the new role, Mehta, Creative Director, The Content Lab, said, “Thrilled to be a part of The Content Lab’s vision to become a creative powerhouse in digital marketing and production. Their consumer-focused strategies and emphasis on building unique creative solutions for dynamic business challenges resonate with my goals to elevate the role of advertising in the life of consumers. Excited to join this talented team and harness our combined skills to deliver outstanding outcomes for our clients.”
To this, Vaibhav Mehta, Founder and CEO, The Content Lab, added, “We look forward to having Prateek along on our journey to become a fully integrated agency, with a special focus on content solutions. His extensive experience, strategic acumen, leadership and vision will undoubtedly play a pivotal role in propelling The Content Lab to new heights.”
