A number of world-renowned brands of today have certain unique products which make them better than the rest. But did you know that these products by these popular brands weren’t always their first choice? We’ve taken a look at how these brands originally started and if their first choice helped them climb the ladder of success.
Did you ever think that the renowned seller of all modern gadgets would start off by selling dry fish and noodles? Samsung started off by having an export business of mainly noodles and groceries. Thanks to the founder’s urge of diversifying, they have now settled into the gadget business and are doing quite well for themselves!
Flickr started as a chat room for players to exchange pictures in real-time in the game Game Neverending. Since then, they shifted their USP nad invested in starting a new venture where the exchange of photos as possible by different users.
Nintendo originally sold playing cars which had a good market at the beginning, but founder Fusajiro Yamauchi realised that it wasn’t worth it. After a lot of experimenting in different sectors including TV networks, taxi companies and even hotel chains, Yamauchi spent his bucks on video games and realised the company’s strength to advance further in this niche.
Tiffany & Co.
Tiffany & Co. by Young and Ellis originally focused on selling stationery products. It was only after the 1850s that they shifted to jewellery instead.
Wrigley’s story is quite similar to Avon. William Wrigley originally sold soaps and baking powder, giving his customers free gum on every purchase. As destiny had it, the chewing gum became more popular than the soaps which eventually led to the empire we know today.
Nokia always wanted to bridge the gap between communication. During the 1800s, the best way to do so was to have a paper mill. Once the founder Fredrick Idestam started expanding, Nokia spent decades acquiring mergers. It was only in the 1900s that the company entered the world of mobile communication through the Mobira Talkman.
The most popular toothpaste brand available in every household started out by selling soaps, starch and candles. At that time, William Colgate realised that there was no point selling these products since a number of companies did the same. Once he started selling toothpaste, the market loved the idea and the product started selling like hotcakes, and thank God for that!
David H. McConnell had a door to door bookselling service. Since these services were mostly opted by women, he gave out perfumes as gifts along with every purchase with attracted his female customers more than the books. Thus, he started his own company called the California Perfume Company which later turned to become Avon.