| 2 minutes read

2 minutes read

The 76 Year Old Lord Of Endorsements – Amitabh Bachchan

| Published on January 3, 2019

The saying that age is no bar can be best personified by Amitabh Bachchan. At 76, he has more brand endorsement than any other Bollywood celebrity. This goes on to prove his value as a brand endorser.

In the past 10 years, Amitabh Bachchan has to his record, 17 films. This is at par with the Khans of Bollywood, probably combined. He is relentless. While actors his age have either joined politics or enjoying a sweet life home with their Lifetime Achievement awards, Amitabh, who has a Filmfare Lifetime Achievement Award, does not stop.

Though his last movie, Thugs of Hindoostan was not a hit, the movies he did in 2017 like Piku and Pink were a hit and also delivered voiced some serious issues. He does not stop at that.

Brands and Advertsiments

When it comes to advertisement, he is probably the most trustworthy person. This gives him the edge over other actors while being cast for an advertisement. This probably is also the reason why companies do not hesitate paying him Rs. 2 crores for an advertisement.

The charm of Big-B

And he does not stop at that. His television show Kaun Banega Crorepati (KBC) is one of the most prominent shows in India and one that is still running. Each year, KBC has a new season. KBC is probably synonymous to prime time television in India. For each KBC episode, he is paid Rs. 1.5 crore. And Sony Television Company made Rs. 400 crore last year off advertisement in between KBC episodes.

A brand in himself!

To his credit, Big B has major brands like Dr. Fixit, Cadbury, Navratna Oil, Gujarat Tourism, and more. In brand value, Big B ranks number 8 with a brand value of USD $36 million. With all these accomplishments and accolades, Big B seems like a brand in himself.

And in all honesty, the brands that Amitabh has been representing for a long time seem to be his own. He has this amazing way to convince you of the product and a very trusting personality on screen.

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